Paul Simpson

Analysis & Features
How gamification could make shopping and brand engagement fun
2014-03-28T15:00:00
Supermarket shopping as a video game could soon be a virtual reality…
Analysis & Features
Bring back a brand
2012-01-11T15:11:00
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
News
Focus On Yoghurts & Pot Desserts: Dessert bloom
2010-04-10T00:00:00
Yoghurts and pot desserts may be a thriving £2bn market but consumption still lags behind Continental levels. What can be done to catch up, asks Paul Simpson