Careers File: When the bar keeps rising, marketing anything below the best gets even harder

If someone offered you an unbelievable experience on the all-new A380 in return for £50,000 you’d probably tell them to take a hike. However, the A380 in question isn’t the infamous trunk road in Devon but rather the new jumbo aircraft introduced by Singapore Airlines late last year. It’s not ...

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW