Jo Gosden, senior brand manager, Challs International, on ‘every hole’s a goal’, Simon Amstell and wakeboarding


What was your first-ever job? A pea picker. Worth it for glimpses of the farmer's son!

You've got 25 words to describe your career to date. Late starter after milking the university system as long as possible, but defiantly moving in the right direction now.

How do you describe your job to your mates? "Every hole's a goal" is always a good opener. But as soon as you mention household cleaning and new product development it's hard to get past giving advice on plughole unblocking, washing machine cleaning and smelly insect-ridden bins. More often than not now I'm greeted with "how do I...?"

What is the worst job you've ever had? Turkey farm at Christmas.

If you could change one thing in grocery what would it be? I'd like to see more products actually being manufactured in the UK.

What is the most rewarding part of your job? Being in a small company, having ownership of a project from start to finish and not having to hand it to anyone else.

If you didn't work in grocery where would you work? I think I could quite happily work on a very hot beach in a bar. But if I have to be desk-based, more likely working in cosmetics or fashion with prestigious brands.

Where do you hope to be in five years? Still focusing on NPD with a great portfolio of now-established brands.

What would be your dream perk? Company yacht.

What do you like to do outside work? Wakeboarding. But even after 10 years, I can't wakeboard at all!

What was the most embarrassing moment in your life? I don't embarrass easily but I think that has to be an incident of stair-falling in a very crowded lecture theatre at university.

What's your favourite movie and why? Anything funny, like The Hangover.

Do you have any phobias? I have far, far too many. Cows, dogs, horses, generally any animal bigger than a cat.

Which celebrity would you pick to join your staff? Probably someone funny like Simon Amstell - it would be great to laugh all day.

What's the weirdest thing you've eaten? All manner of things when I went backpacking on a very tight budget. One of the best was deep-fried scorpion.

What animal best reflects your personality and why? Laughing hyena as they are noisy, highly intelligent someone in the pub once told me that and a little bit dangerous.

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