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Bottom-line growth in fmcg will soon come from cultural moments
Do better than saying ‘hope you’re well’ in emails with the push/pull method
Celebrity brands get attention – but can they thrive long term?
Don’t ‘virtue signal’ on plastic – it’s not always the enemy
How ‘change brands’ are getting the jump on fmcg giants
Use the Presentation Compass to keep your audience engaged
Keep sustainability at the core of business by empowering staff
Don’t be a butterfly, hit the big tasks with a 20-minute focus
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