Archive of all Pepsico articles – Page 15
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NewsDoritos unites with Pepsi Max to cross-sell crisps and drinks
PepsiCo and Britvic have teamed up to develop new Doritos and Pepsi Max lines that are designed to be sold together. The Fire and Ice initiative will involve the launch of a spicy Jalapeño Fire Doritos alongside a cooling lime Pepsi Max,…
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NewsBrand revamp pays off as sales of Sunbites finally get moving
Walkers appears to have finally unlocked the key to selling healthier crisps, as year-on-year sales of its wholegrain snack Sunbites rocketed 74% last month following a brand revamp. In 2010, PepsiCo pledged to deliver 1.7 billion...
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NewsNew obesity plans big up healthier favourites
Some of the nation’s favourite dishes face a radical overhaul as the industry bids to show the government it is serious about tackling the obesity crisis, The Grocer can reveal.
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NewsPepsiCo’s mini cans to extend female appeal
Soft drinks brands including Pepsi and Tango are being launched in 250ml cans for the first time in the UK. PepsiCo and its UK bottler Britvic are about to roll out multipacks of Pepsi, Pepsi Max and Diet Pepsi in the smaller format and...
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NewsLineker low-profile as Walkers switches tack
Gary Lineker is to take a back seat in the latest ad for the Walkers range following a brand revamp. The former England striker has been associated with Walkers for almost 20 years.
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ProfilesSouth takes helm of PepsiCo wholesale
The new head of PepsiCo's wholesale operation in the UK is gearing up to boost sales of impulse lines through wholesalers. Kieran South has been promoted to the role of wholesale customer management director for UK & Ireland and will...
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...
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PepsiCo still optimistic on healthy crisp ‘challenge’
PepsiCo's search for a new baked crisp product that is a hit with consumers is "by far its biggest challenge", UK president Richard Evans has admitted. PepsiCo this week released the results of its UK and Ireland business against a raft...
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News
PepsiCo: ‘We have all played an unwitting part in obesity crisis’
The chairman and chief executive of PepsiCo has admitted that food and drink companies have played an unwitting part in creating the obesity crisis. Indra Nooyi told more than 400 manufacturers and retailers gathered at the Consumer Goods…
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NewsWalkers is accused of ‘cloning’ rival brands with Crinkles launch
The launch of a crinkle-cut range by Walkers has prompted a claim that the brand “clones” rival crisp products. Walkers is to roll out Walkers Crinkles in April, a move it claimed would be the biggest category launch of the past five…