Archive of all Pernod Ricard articles – Page 3
-
Comment & OpinionDiageo’s Don Papa deal signals the long-overdue rum boom could finally be here
Brands like Duppy Share, Libations and Tidal have also achieved success in attracting investment
-
ProfilesMy food & drink job: Corentin Coubes, project manager, The Absolut Company
Corentin’s role at The Absolut Company helps him live abroad and discover new cultures
-
NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates
-
NewsBeefeater adds Rhubarb & Cranberry to flavoured gin lineup
The 37.5% abv spirit combines botanicals with ’slightly richer notes of rhubarb and a delightful burst of juicy cranberry’
-
NewsMalibu gets major new campaign along with new mascot
The brand’s sales have risen significantly when compared to Malibu’s pre-pandemic value
-
NewsAbsolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
-
NewsPernod Ricard adds duo from US whiskey brand Rabbit Hole
Launching into the UK marked “a pivotal moment for Rabbit Hole”, said its founder Kaveh Zamanian
-
NewsPernod Ricard to distribute La Hechicera rum in the UK
The brand’s name translated into English means ‘The Enchantress’
-
NewsPernod Ricard revamps non-alcoholic spirits brand Ceder’s
It has also launched a marketing campaign to coincide with Dry January
-
NewsPernod Ricard expands in e-commerce with The Whisky Exchange acquisition
The London-headquartered business sells a catalogue of about 10,000 products online and in its three stores in London
-
NewsJameson makes flavoured spirits move with new orange drink
Jameson Orange rings in at 30% abv – meaning it is not officially deemed a whiskey
-
NewsPernod Ricard warns of New Zealand wine brand shortages after poor harvest
The supplier said it had 34% less Marlborough sauvignon blanc this year compared to last year’s vintage
-
Analysis & Features15 new fruity spirits hitting supermarket shelves this summer
Gin, rum, vodka, whisky… whatever your tipple of choice, there’s a summery new addition as brands prepare for the warmer months ahead
-
NewsCampo Viejo unveils blend made by its female winemakers
It will launch at Tesco on 5 April, followed by Morrisons on 17 May
-
Analysis & FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
-
NewsThe Glenlivet unveils ‘Illicit Still’ limited-edition whisky
The whisky is the first in a series of limited-edition launches
-
NewsBallantine’s adds seven year-old bourbon barrel finished scotch
The dram is billed as having “the depth” of scotch whisky “paired with the caramel sweetness” of its transatlantic cousin
-
NewsFormer Pernod Ricard director Chris Ellis takes on non-exec role at Lixir Drinks
Ellis said he was ‘hugely excited to be joining the Lixir board’
-
NewsPernod Ricard adds Pink Rose to no-abv Ceder’s lineup
Pernod Ricard said the NPD provided a ‘sophisticated offering with a gentle pink colour’..
-
NewsPernod Ricard commercial director Chris Ellis to step down
Ellis will depart the spirits giant this summer after 16 years of service across numerous roles