Archive of all Pernod Ricard articles – Page 4
-
NewsPernod Ricard adds duo from US whiskey brand Rabbit Hole
Launching into the UK marked “a pivotal moment for Rabbit Hole”, said its founder Kaveh Zamanian
-
NewsPernod Ricard to distribute La Hechicera rum in the UK
The brand’s name translated into English means ‘The Enchantress’
-
NewsPernod Ricard revamps non-alcoholic spirits brand Ceder’s
It has also launched a marketing campaign to coincide with Dry January
-
NewsPernod Ricard expands in e-commerce with The Whisky Exchange acquisition
The London-headquartered business sells a catalogue of about 10,000 products online and in its three stores in London
-
NewsJameson makes flavoured spirits move with new orange drink
Jameson Orange rings in at 30% abv – meaning it is not officially deemed a whiskey
-
NewsPernod Ricard warns of New Zealand wine brand shortages after poor harvest
The supplier said it had 34% less Marlborough sauvignon blanc this year compared to last year’s vintage
-
Analysis & Features15 new fruity spirits hitting supermarket shelves this summer
Gin, rum, vodka, whisky… whatever your tipple of choice, there’s a summery new addition as brands prepare for the warmer months ahead
-
NewsCampo Viejo unveils blend made by its female winemakers
It will launch at Tesco on 5 April, followed by Morrisons on 17 May
-
Analysis & FeaturesFive fmcg brands that have used their influence to speak up for a cause
An increasing number of food and drink brands are taking a stand on political and social issues, here are five brands that are getting stuck in to the debate
-
NewsThe Glenlivet unveils ‘Illicit Still’ limited-edition whisky
The whisky is the first in a series of limited-edition launches
-
NewsBallantine’s adds seven year-old bourbon barrel finished scotch
The dram is billed as having “the depth” of scotch whisky “paired with the caramel sweetness” of its transatlantic cousin
-
NewsFormer Pernod Ricard director Chris Ellis takes on non-exec role at Lixir Drinks
Ellis said he was ‘hugely excited to be joining the Lixir board’
-
NewsPernod Ricard adds Pink Rose to no-abv Ceder’s lineup
Pernod Ricard said the NPD provided a ‘sophisticated offering with a gentle pink colour’..
-
NewsPernod Ricard commercial director Chris Ellis to step down
Ellis will depart the spirits giant this summer after 16 years of service across numerous roles
-
NewsPernod Ricard acquires stake in ‘modern aperitivo’ brand Italicus
Italicus’ 20% spirit is billed as a “modern aperitivo” with ”key notes of Calabrian bergamot”
-
NewsPernod Ricard to launch Beefeater Gin RTD duo
The spirits giant plans to roll out a ‘dry’ and a pink RTD, according to the MD of its Gin Hub division
-
NewsPernod Ricard UK names marketing director
Banerji has been with the spirits giant since 2002 - aside from a one year stint at Beam Global
-
NewsPernod Ricard boosts Beefeater lineup with new blackberry gin
Flavoured gins have helped take Beefeater from relative obscurity in the supermarkets to a major success
-
NewsPernod Ricard plans £5m Christmas marketing splash
The spirits giant will mount campaigns for six key brands over the festive season
-
NewsJameson and Fourpure link for limited-edition whiskey
The drink is made by finishing the ubiquitous Irish whiskey in casks of Fourpure’s Shapeshifter IPA