Petcare <span id="Petcare"></span> – Page 20
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Procter & Gamble mustered £28m to push its Iams dry cat food
The campaign stressed life-prolonging and health enhancing properties, but it had a few obstacles to overcome, as the products were up to 40% more expensive than competitors'. The company has yet to confirm speculation that it is to reformulate...
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Ralston Purina's Baker's Complete:
Dog Gourmet Created by: Burkitt DDB Launched: November 2001 A brightly coloured set and cute dogs of various shapes and sizes made this £1m TV ad eye-catching. It also introduced tongue-in-cheek humour into the rather worthy arena of dog food...
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Pouches for pets keep the vits
Masterfoods is extending its pouches petfood offering, rolling out the format under its Pedigree banner. It also plans to back the initiative with a heavyweight £7m marketing spend throughout the year. The company said the pouches scored points...
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Mars merges UK food and petcare arms
Mars' food and petcare businesses in the UK, Mars Confectionery and Pedigree Masterfoods, are merging to form Masterfoods (Division of Mars UK Ltd). The new trading identity, it was revealed on Thursday, is effective from January. MD of the merged...
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Mars Big One
Rsp 43p/100g Not strictly a new product, but a reshaped version of the immensely popular King Size Mars bar, a pedigree that's given it automatic entry to the top slot. Launched in December, it has gained sales every month. Best month: April -...
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The Grocer focus on petcare:
analysis by Sheila Eggleston - P&G's Iams shakes up the sector - Spectrum of products widening - Pets catered for like humans - Wet food strongest but dry growing - Multipacks push multiple sales The battle lines are drawn in wet and dry...
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Magazines: Cultivating tree lovers
Tree News magazine is a fresh launch from The Tree Council and tree enthusiast Felix Dennis. The glossy bi-annual the only magazine of its kind on the news stands will cover all aspects of trees and forestry in Britain, from contentious...
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The immunity syndrome
Hot on the tail of Procter & Gamble's launch of Iams, the Pedigree dogfood range has been overhauled to provide customised products for dogs of all ages and lifestyles. Just like Iams, the new Pedigree range claims to contain antioxidants that can...
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Crime: Five men jailed for condemned poultry scandal
Five meat industry executives were jailed for conspiring to put more than a thousand tons of condemned poultry on Britain's dinner tables. Chicken and turkey destined for Spillers and Pedigree pet food tins found its way to butchers, market...
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Digestion + Dalmatians
Dogfood brand Winalot is to run a 102 Dalmatians promotion on its Digestion+ tins this Christmas. The eight week promotion starts on November 1 in the run up to the release of the new Christmas Disney film (on December 8). Over 14 million...
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Felix Milk
My owner was so astounded by the price of Felix milk 59p for 200ml (the equivalent of £2.95 a litre) that she was tempted first of all to keep it for herself and put it in her tea. "It's outrageous, it's more than 10 times the price per ...
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lAMS: one to watch
Ever since Procter & Gamble acquired US specialist pet food manufacturer Iams for $2.3bn last August, the petcare industry has been anxiously awaiting the inevitable market shake up this development will bring. With annual sales of £500m, Iams...