All Petcare articles – Page 17
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NewsCan cash-strapped Britons no longer afford a pet dog?
Man's best friend may be falling out of favour with cash-strapped Brits. Two retail analysts have suggested some consumers can no longer afford to keep a dog, and claim this has contributed to the 4.1% decline
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NewsMars offers quirky new dog treats
Mars Petcare has unveiled a new dog treat brand offering quirky shapes and flavours. Available to retailers from this week, the five-strong Misfits line-up is designed to give dogs a range of tastes, texture and smells and includes…
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Britain's 100 Biggest Brands 2011: Felix to Mr Kipling
Neither bright-eyed nor bushy-tailed, Felix has lost share as pet owners have forked out increasing amounts on premium cat foods. Whiskas Simply, which...
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NewsPets Corner in bid to beat Asda & co with its new price pledge
Asda has infuriated its big four rivals with the Asda Price Guarantee. Now independent retailer Pets Corner is taking on Asda and Tesco by promising to be cheaper on “loads” of products.
The Sussex-based chain is running a Price Pledge… -
NewsYou’ve got to urn respect first, guys...
Talk about tempting fate. No sooner had England secured the questionable glory of a high-scoring draw against the not-so-mighty Oz in the first Ashes Test from Brisbane, than Pedigree brewer Marston's which sponsors the England cricket...
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NewsMarston’s Pedigree ads mock Aussies
Marston's Pedigree is fanning the flames of Ashes fever with a new ad campaign that pokes fun at the Australian cricket team. The print campaign kicked off this week with imagery of beer mats printed with insults such as 'England go to...
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Mars hires Pickering as petcare sales boss
Whiskas owner Mars Petcare has appointed John Pickering as its new sales director, following the departure of Martin Porter to Heineken UK.
Pickering was previously sales director for Radox and Douwe Egberts owner Sara Lee in the UK and… -
NewsAcid Test: Whiskas Simply
I’m not a brand-loyal shopper - I’d buy any cat food, particularly if it was on offer. The cat food market is already very crowded and I’m not sure we need another type.
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Man bites dog (food)
Wagg Foods makes a fifth of the UK's dogfood and sales are up 26%. No wonder its sales and marketing director is partial to a nibble, says Nick Hughes
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Butcher’s in 'emotional' pack revamp
Butcher's Pet Care has revamped its dogfood portfolio to provide more "emotional resonance". The new-look packs, which are available now, feature larger images of dogs and are intended to provide a more emotionally appealing line-up.
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My Alternative CV: Tom Page, marketing director, Wagg Foods
Tom Page, sales and marketing director of Wagg Foods, on skiing, vertigo, Lord of the Rings and Uma Thurman
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Focus On Petcare: Small pets are the new superheroes
This summer's blockbuster kids' movie was G-Force the story of secret agent guinea pigs dispatched to thwart a power-crazed billionaire intent on world domination.
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Focus On Petcare: Little pets, big money
Even a recession cannot stop the British spending big sums on their pets. The total petfood category has shot up 7.9% in value in the past year - but is devotion to animals the only factor driving up sales? Beth Phillips investigates
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Hughes to head up global marketing for Mars cat brands
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
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Yoghurt with real culture
Take 100 pedigree cows, an artistic aristocrat and one big idea. What do you get? Great yoghurt. Richard Ford reports on Clandeboye's diversification
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NewsCricket fever helps drive thirst for Marston’s Pedigree
Marston’s Beer Company has posted a strong performance in both the on and off-trade for the 43 weeks to August 31, as sales of premium ale rose 31% and ale volumes climbed by 13%.
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Campaign Trail: Good-natured banter
Marston's has sent brand advocates to the streets of Cardiff to etch messages of support to the England cricket team, as part of Pedigree's sponsorship of the Ashes. Slogans such as "We have history, Australia has previous" reflected the spirit of...
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Money-back guarantee by Whiskas
Whiskas has combined the launch of a money-back guarantee with a new cat model competition. Whiskas adult 12-pouch packs will feature a satisfaction guarantee until the end of the year, which promises a full refund if the cat dislikes the...
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Dogfood turns traceable with Pedigree relaunch
Mars has overhauled its entire Pedigree dogfood range with new packaging and recipes, a £7m marketing campaign and a commitment to only use meat that can be traced back to the farm - which it claims is an industry first. The Good Honest...