All Petcare articles – Page 18
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Man bites dog (food)
Wagg Foods makes a fifth of the UK's dogfood and sales are up 26%. No wonder its sales and marketing director is partial to a nibble, says Nick Hughes
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Butcher’s in 'emotional' pack revamp
Butcher's Pet Care has revamped its dogfood portfolio to provide more "emotional resonance". The new-look packs, which are available now, feature larger images of dogs and are intended to provide a more emotionally appealing line-up.
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My Alternative CV: Tom Page, marketing director, Wagg Foods
Tom Page, sales and marketing director of Wagg Foods, on skiing, vertigo, Lord of the Rings and Uma Thurman
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Focus On Petcare: Small pets are the new superheroes
This summer's blockbuster kids' movie was G-Force the story of secret agent guinea pigs dispatched to thwart a power-crazed billionaire intent on world domination.
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Focus On Petcare: Little pets, big money
Even a recession cannot stop the British spending big sums on their pets. The total petfood category has shot up 7.9% in value in the past year - but is devotion to animals the only factor driving up sales? Beth Phillips investigates
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Hughes to head up global marketing for Mars cat brands
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
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Yoghurt with real culture
Take 100 pedigree cows, an artistic aristocrat and one big idea. What do you get? Great yoghurt. Richard Ford reports on Clandeboye's diversification
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NewsCricket fever helps drive thirst for Marston’s Pedigree
Marston’s Beer Company has posted a strong performance in both the on and off-trade for the 43 weeks to August 31, as sales of premium ale rose 31% and ale volumes climbed by 13%.
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Campaign Trail: Good-natured banter
Marston's has sent brand advocates to the streets of Cardiff to etch messages of support to the England cricket team, as part of Pedigree's sponsorship of the Ashes. Slogans such as "We have history, Australia has previous" reflected the spirit of...
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Money-back guarantee by Whiskas
Whiskas has combined the launch of a money-back guarantee with a new cat model competition. Whiskas adult 12-pouch packs will feature a satisfaction guarantee until the end of the year, which promises a full refund if the cat dislikes the...
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Dogfood turns traceable with Pedigree relaunch
Mars has overhauled its entire Pedigree dogfood range with new packaging and recipes, a £7m marketing campaign and a commitment to only use meat that can be traced back to the farm - which it claims is an industry first. The Good Honest...
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Acid Test: Whiskas Oh So... Fishy Ocean Range
Will these new pouches for pussycats have our panel purring?
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Delamere Top Life Cat Milk gets Tractor
The UK's first cat milk to carry the Red Tractor logo has been launched by Delamere Dairy.Pet milk supplier Delamere has developed the milk for cats over eight weeks old. Top Life Cat Milk is lactose-reduced cows' milk with added taurine to...
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Campaign Trail: A dog's breakfast
A Wallace & Gromit 'turbo-matic toast rack' is one of the collectable items in a new on-pack promotion for Kingsmill, which has joined forces with Aardman Animations to celebrate the DVD release of A Matter of Loaf and Death. The push kicks off next...
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Pedigree increases abv in bid to target off-trade
Marston’s brewery hopes to rejuvenate off-trade sales of its Pedigree bottled beer with a stronger abv and a return to its original label.
The abv will be increased from 4.5% to 5% across its existing bottles of Pedigree and the recipe will… -
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Shoppers spend more on petfood than bread
British shoppers are spending more on food for their cats and dogs than they are on bread, TNS data exclusive to The Grocer shows.Defying the credit crunch, expensive treats and even organic petfood are driving the growth.Sales of...
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Brands: will they help or hinder M&S food profits?
It has finally done it. After years of speculation, Marks & Spencer has decided to bite the bullet and trial branded products such as Marmite, Lemsip, Whiskas, Smirnoff and Kit Kat alongside its own-label products. Nineteen stores in...
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Marston's to develop fresh take-home beer
Marston's is hoping to capture cask ale fans in the off-trade by developing a new "fresh beer" category.The brewer, which makes Marston's Pedigree, Bank's and Hobgoblin beers, is also hoping to move into super-premium ales, which could...