All Petcare articles – Page 19
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Community project faces tougher times
It’s six years since Rusper Village Stores in Rusper, West Sussex, reopened as the second community-owned retailing project. The site has quite a pedigree, having been the location of a village store for more than 100 years.The relaunch of the...
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Masterfoods’ pet project
Masterfoods is ensuring that cats and dogs don’t get left out of the present stakes this Christmas with an improved festive range of snacks.Whiskas Tub, including Temptations, Crunch and Kitbits, joins the range for cats while Pedigree has...
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Pedigree seeks wider appeal
Mongrels are set to become the stars of the show as part of Masterfoods’ £27m marketing campaign to reposition its Pedigree dogfood brand for a wider audience.Pedigree is synonymous with the Crufts dog show and its ‘Top breeders recommend it’...
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W&DB to buy Burtonwood brewery
Wolverhampton & Dudley, the UK’s biggest regional brewer, has said it is buying Burtonwood brewery for £119m, following its annual results announcement last week.W&DB, the maker of Marston’s Pedigree beer, posted a 6.3% rise in annual...
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Winalot claims dog breath has had its day
Oral hygiene for dogs is being refreshed by Nestlé Purina which has launched Winalot Dental Fresh chews.The twisted dental hygiene chews contain ‘Denta Guard Active’, a trademarked mix of ingredients with mint and parsley, which help sweeten...
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Working week
As Bennett Opie, a family firm with a long pedigree in the grocery and foodservice sectors, approaches its 125th anniversary, business has never been as brisk.Based in Sittingbourne, Kent, the company has watched as demand for its products,...
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New leader for NFRN
The National Federation of Retail Newsagents has elected Peter Wagg president to succeed David Kirwin.He has been a prominent member of the NFRN and became north London president and district executive shortly after joining in 1977. He has...
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Petcare closure
Nestlé has announced its intention to close its Purina PetCare factory in Barrhead, near Glasgow, which produces 400g and 1.2kg cans of pet food. The factory, which employs 206 people, will be closed indefinitely between September and December 2004,...
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Masterfoods gets Christmas wrapped up
Masterfoods believes it has got everything wrapped up for pets this Christmas. The confectionery to petfood manufacturer is launching a raft of yuletide treats for prized pooches and treasured cats under its Pedigree and Whiskas...
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Winalot’s regeneration bid
Nestlé Purina is aiming to turn around flagging sales of its Winalot dog food brand by introducing new packaging and a £10m spend.The brand, which boasts a 76-year heritage under different owners, will get a fresh new look on-shelf from...
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Petcare bites back for Nestlé
Nestlé has seen confectionery sales decline over the last nine months while total turnover rose 6% on the back of its $10.3bn acquisition of US petcare group Ralston Purina.To September 30, the maker of Nescafé and Häagen-Dazs ice cream said...
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Procter & Gamble mustered £28m to push its Iams dry cat food
The campaign stressed life-prolonging and health enhancing properties, but it had a few obstacles to overcome, as the products were up to 40% more expensive than competitors'. The company has yet to confirm speculation that it is to reformulate...
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Pouches for pets keep the vits
Masterfoods is extending its pouches petfood offering, rolling out the format under its Pedigree banner. It also plans to back the initiative with a heavyweight £7m marketing spend throughout the year. The company said the pouches scored points...
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Ralston Purina's Baker's Complete:
Dog Gourmet Created by: Burkitt DDB Launched: November 2001 A brightly coloured set and cute dogs of various shapes and sizes made this £1m TV ad eye-catching. It also introduced tongue-in-cheek humour into the rather worthy arena of dog food...
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Mars merges UK food and petcare arms
Mars' food and petcare businesses in the UK, Mars Confectionery and Pedigree Masterfoods, are merging to form Masterfoods (Division of Mars UK Ltd). The new trading identity, it was revealed on Thursday, is effective from January. MD of the merged...
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Mars Big One
Rsp 43p/100g Not strictly a new product, but a reshaped version of the immensely popular King Size Mars bar, a pedigree that's given it automatic entry to the top slot. Launched in December, it has gained sales every month. Best month: April -...
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The Grocer focus on petcare:
analysis by Sheila Eggleston - P&G's Iams shakes up the sector - Spectrum of products widening - Pets catered for like humans - Wet food strongest but dry growing - Multipacks push multiple sales The battle lines are drawn in wet and dry...
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Magazines: Cultivating tree lovers
Tree News magazine is a fresh launch from The Tree Council and tree enthusiast Felix Dennis. The glossy bi-annual the only magazine of its kind on the news stands will cover all aspects of trees and forestry in Britain, from contentious...
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The immunity syndrome
Hot on the tail of Procter & Gamble's launch of Iams, the Pedigree dogfood range has been overhauled to provide customised products for dogs of all ages and lifestyles. Just like Iams, the new Pedigree range claims to contain antioxidants that can...