Gü debuted on TV this week with a darkly sensuous ad straight from a David Lynch film.

A woman out walking her dog follows some eerie music coming from a house. Inside is a room full of women gazing at a dancing, dark-suited man.

"Gü you ganache?" he asks. "I ganache Gü," she murmurs as he spoon-feeds her pud.

"We are introducing consumers to our special world, which is dark, mysterious and sensual," said a spokesman for Gü.