Polo is bringing out its Polo Smoothies Strawberry & Cream in an impulse-sized bag, in what it claims is a response to requests from retailers. Available from June 4, the impulse bag will contain nine sweets (rsp: 30p). This is the first time that a Polo impulse product has appeared in a bag rather than a tube. The next burst of the Hole Couture £2m ad campaign is timed to coincide with the impulse launch. {{MARKETING - P&P }}

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