Archive of all Premier Foods articles – Page 20
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NewsFlorette ops chief to drive quality agenda
Tim Proudlove has been appointed group operations director for bagged salad brand Florette. In a newly created role, Proudlove, who has worked for Greencore, Northern Foods and Premier Foods in operational and commercial roles, will be...
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NewsQuorn sold to private equity group in £205m deal
Premier Foods has confirmed the sale of its meat-free business in the latest bid by the manufacturer to cut its billion-pound debt. The Quorn and Cauldron meat-free brands have been bought by Exponent Private Equity in a deal worth £205m, with the transaction set to complete by March.
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NewsGrossman to turn its hand to Mexican
Premier Foods is sending Loyd Grossman into Mexican food for the first time at the month's end. The new Loyd Grossman Chilli Con Carne duo comprises Classic Chilli and Fiery Chilli jars of sauce (rsp: £1.89 and £2.49, respectively). ...
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Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
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Third Party: The level of festive food waste is far too high
Premier Foods is using Great Little Ideas to help reduce the amount shoppers throw out, says Teresa Arbuckle
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Carter exits in Premier management reshuffle
Premier Foods has denied claims of succession planning after it unveiled a board and organisational reshuffle this week.The Mr Kipling cakes maker announced the changes in a bid to "reinvogorate" its portfolio of brands. As part of the...
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Kitchener joins Premier to fire up NPD engines
Burton's former chief executive Paul Kitchener has rejoined the industry as Premier Foods' new group technical and innovation director.Kitchener, who stepped down from the driving seat at Burton's in 2009 due to ill health after six...
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NewsPremier fights to get higher Quorn price
Premier Foods is struggling to attract the £250m price tag it has earmarked for the sale of its meat-free brand Quorn, The Grocer understands.
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Focus On Pasta & Pasta Sauces: Five to watch
Premier Foods promised to make meals for one less depressing with the launch of single-serve Italian sauces under its Loyd Grossman brand.
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NewsPremier may have to sell Hovis, say experts
Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.
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Comment & OpinionVlad the Enabler
Premier Foods needed some good news. Tesco has just de-listed a raft of Hovis lines, it’s in the kind of debt that would give George Osborne nightmares – and to compound things, the company is getting a visit from a bunch of The Grocer’s top hacks later this week.
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Wholesome look for revamped Sun-Pat
Premier Foods has revamped and “refreshed” its Sun-Pat brand by introducing a new-look jar, reduced packaging and a new nuttier flavour.The labelling now features a photograph of peanut fields and unshelled peanuts to more clearly…
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NewsIs Quorn still cool enough to help rescue Premier Foods?
Suitors are said to be circling one of Premier Foods’ key brands as it struggles to cut its debt mountain. But who will want Quorn, asks Simon Mowbray
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Focus On Rice & Noodles: Four to watch
Premier Foods responded to consumer demand for an extra taste hit in savoury noodles with the launch of Batchelor's Super Saucy Noodles (rsp: 69p) in June.
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Oxo range extended into Spag Bol cubes
Premier Foods has done an Italian job on its iconic British brand Oxo and given the new line a very different look. Rolling out next month with an rsp of £1.39, Oxo Spag Bol Recipe Cubes contain a selection of herbs, spices and…
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Wilson to head marketing at Burton’s Foods
Stuart Wilson has replaced Jaspal Chada as marketing boss at Burton's Foods.Wilson will take up the role of chief marketing officer in September and joins from Premier Foods where he was director of grocery, responsible for the sweet...
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Chada to drive Premier brands on world stage
Premier Foods has recruited Burton's Foods marketing director Jaspal Chada to grow its presence on the international stage.Chada joined Premier Foods this week in the new role of international director for grocery. At Premier he will be...
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Premier launches single servings for lone diners
Premier Foods is launching a new range of Loyd Grossman single-serve sauces for the growing number of people dining alone.Loyd Grossman For One rolls out next month with a target of £7m sales within the first year, backed by a £2.5m...
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Premier supersizes Super Noodles sauce
Premier Foods is saving snackers the task of adding extra sauce to its Batchelors Super Noodles with its latest brand extension.Saucy Super Noodles, rolling out now, comes with an additional sauce sachet to create a fuller flavour,...