Archive of all Premier Foods articles – Page 20
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News
Focus On Pasta & Pasta Sauces: Five to watch
Premier Foods promised to make meals for one less depressing with the launch of single-serve Italian sauces under its Loyd Grossman brand.
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NewsPremier may have to sell Hovis, say experts
Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.
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Comment & OpinionVlad the Enabler
Premier Foods needed some good news. Tesco has just de-listed a raft of Hovis lines, it’s in the kind of debt that would give George Osborne nightmares – and to compound things, the company is getting a visit from a bunch of The Grocer’s top hacks later this week.
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News
Wholesome look for revamped Sun-Pat
Premier Foods has revamped and “refreshed” its Sun-Pat brand by introducing a new-look jar, reduced packaging and a new nuttier flavour.The labelling now features a photograph of peanut fields and unshelled peanuts to more clearly…
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NewsIs Quorn still cool enough to help rescue Premier Foods?
Suitors are said to be circling one of Premier Foods’ key brands as it struggles to cut its debt mountain. But who will want Quorn, asks Simon Mowbray
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News
Focus On Rice & Noodles: Four to watch
Premier Foods responded to consumer demand for an extra taste hit in savoury noodles with the launch of Batchelor's Super Saucy Noodles (rsp: 69p) in June.
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News
Oxo range extended into Spag Bol cubes
Premier Foods has done an Italian job on its iconic British brand Oxo and given the new line a very different look. Rolling out next month with an rsp of £1.39, Oxo Spag Bol Recipe Cubes contain a selection of herbs, spices and…
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News
Wilson to head marketing at Burton’s Foods
Stuart Wilson has replaced Jaspal Chada as marketing boss at Burton's Foods.Wilson will take up the role of chief marketing officer in September and joins from Premier Foods where he was director of grocery, responsible for the sweet...
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News
Chada to drive Premier brands on world stage
Premier Foods has recruited Burton's Foods marketing director Jaspal Chada to grow its presence on the international stage.Chada joined Premier Foods this week in the new role of international director for grocery. At Premier he will be...
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News
Premier launches single servings for lone diners
Premier Foods is launching a new range of Loyd Grossman single-serve sauces for the growing number of people dining alone.Loyd Grossman For One rolls out next month with a target of £7m sales within the first year, backed by a £2.5m...
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News
Premier supersizes Super Noodles sauce
Premier Foods is saving snackers the task of adding extra sauce to its Batchelors Super Noodles with its latest brand extension.Saucy Super Noodles, rolling out now, comes with an additional sauce sachet to create a fuller flavour,...
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News
Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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News
Premier Foods bullish after 5% fall in sales sparks jitters in City
"Complex, risky and not in control of its own destiny." That was the verdict from Shore Capital analysts after Premier Foods unveiled a first-quarter sales slump this week.The share price tumbled 11.8% on Tuesday after it revealed its...
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News
Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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News
Premier spices up Branston table sauces
Premier Foods is adding a bit of South African heat to its Branston sauce menu to cash in on the World Cup.Limited-edition hot peri-peri mayonnaise and chakalaka relish are rolling out now (rsp: £1.69).The brand had attracted...
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News
Premier hires Tesco and Danone talent to fuel brand growth
Premier Foods has brought in two new directors and created a new role of grocery retail sales director.Mark Tyldesley has been appointed savoury business unit director, replacing Sue Knight, who has moved to Pfizer. He will be...
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News
Batchelors Condensed: soup or sauce
Premier Foods is relaunching Batchelors Condensed Soup to attract younger users and promote its versatility as a sauce.The 12-strong range has been repackaged with the "soup or sauce" message on the front of each can and a recipe idea on...
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NewsPremier livens up ambient with Great Little Ideas
Premier Foods has unveiled ambitious plans to boost its ambient revenue to £1bn by the end of the year. This week it launched a £10m brand concept called Great Little Ideas, under which 16 of Premier's ambient brands including Hartley's...
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News
Kappler exits as Premier prepares to reduce costs
The departure of Premier Foods chairman David Kappler heralds a new round of cost-cutting as shareholders look for faster debt repayment, City figures have warned.
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NewsLoyd Grossman helps Premier to rise in profits
Premier Foods hailed strong performances by brands including Ambrosia, Branston’s and Loyd Grossman…