Archive of all Premier Foods articles – Page 21
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Focus On Jams, Preserves & Honey: It’s orange, but it’s not marmalade
Marmalade sales have been declining for some time and have continued to do so over the past year with volume sales down 2.8%…
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Loyd Grossman eyes a piece of the action with new pizza offer
Premier Foods’ Loyd Grossman brand has made its chilled food debut with a new range of pizzas.
The range launched into Sainsbury’s this week in three flavours: Napoli salami, classic margherita and chicken arrabiata. Each pizza is priced… -
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Premier: core brands key for this Christmas
Premier Foods, Britain's biggest food manufacturer, is braced for a "very fierce Christmas" as the fall-out from the recession finally hits home. Consumers had defied expectations last Christmas by refusing to trade down from branded...
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Other Movers 17/10/09
Premier Foods has named Jim Smart as its new group finance director. Smart joins the food manufacturer from Friends Provident, where he was chief financial officer. Prior to that he was finance head at Boots.
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Smart move for Premier as it names new FD
Premier Foods has named Jim Smart as its new group finance director.
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Mr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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Other Movers 22/8/09
Premier Foods has confirmed that its group finance director Paul Thomas will be leaving the company on 31 August. He has worked at Premier Foods since June 2002.
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Premier eyes a bigger serving of ambient pud
Premier Foods is hoping to help itself to an additional £35m serving of the ambient desserts market with a £20m investment in its Ambrosia and Hartley's brands. The manufacturer already has a 51% share of the £296m ambient desserts...
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Other Movers 8/8/09
Own-label personal care and household products manufacturer McBride has named Richard Armitage its new finance director. He will join McBride from Premier Foods, where he is finance director for the grocery division.
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’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo with updated packaging, new products, £2m...
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’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal.
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Other Movers 27/6/09
Premier Foods has promoted Andy Riddle from business unit controller for Tesco to head of foodservice for cash & carry sales, reporting directly to Mat Baker, director of foodservice and ingredients.
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Ex-Unilever veteran Miller Smith named Premier non-exec
Private equity group Warburg Pincus has picked Charles Miller Smith to join the board of Premier Foods as a non-executive director.
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Premier puts Hartley's in smaller jars
Premier Foods is adding smaller jars to its Hartley's jam range to appeal to smaller households and occasional users.The 250g jars are being rolled out now in the brand's bestselling strawberry, seedless raspberry, apricot and blackcurrant...
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Campaign Trail: Loyd road-tests pasta sauce
Loyd Grossman puts his bolognese sauce to the test with the locals of Bologna, Italy, in his new TV campaign. The Premier Foods brand will encourage consumers to 'Put Loyd to the Test Tonight' in the fully integrated activity, which also includes...
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Now Branston gives mayonnaise a twist
Branston is attempting to reinvigorate the mayonnaise category with its most high-profile launch in four years.The Premier Foods brand is launching Mayo with a Twist, its first mayonnaise product. It features a combination of mayo and fresh...
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Sharwood's serves up Indian side meals
Premier Foods’ Sharwood’s is venturing into Indian side dishes in microwaveable pouches in a bid to reverse declining sales. The new range, which includes Bombay potato, saag aloo, tarka dahl and vegetable curry, is available now in 300g...
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Premier encouraging switch to wholemeal
Premier Foods is encouraging shoppers to switch from white bread to wholemeal in a new marketing campaign backed by ex-Spice Girl Emma Bunton. The £1.5m campaign, which will run for eight weeks, aims to persuade some of the 18% of consumers...
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Premier CEO blasts insurers over withdrawal of trade credit cover
Premier Foods CEO Robert Schofield has slammed credit insurers for their “corrosive” withdrawal of cover from the industry. Suppliers to companies across the industry, including Premier, have had the limits on their trade credit cover reduced...