Archive of all Premier Foods articles – Page 21
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News
Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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Premier Foods bullish after 5% fall in sales sparks jitters in City
"Complex, risky and not in control of its own destiny." That was the verdict from Shore Capital analysts after Premier Foods unveiled a first-quarter sales slump this week.The share price tumbled 11.8% on Tuesday after it revealed its...
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Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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News
Premier spices up Branston table sauces
Premier Foods is adding a bit of South African heat to its Branston sauce menu to cash in on the World Cup.Limited-edition hot peri-peri mayonnaise and chakalaka relish are rolling out now (rsp: £1.69).The brand had attracted...
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Premier hires Tesco and Danone talent to fuel brand growth
Premier Foods has brought in two new directors and created a new role of grocery retail sales director.Mark Tyldesley has been appointed savoury business unit director, replacing Sue Knight, who has moved to Pfizer. He will be...
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News
Batchelors Condensed: soup or sauce
Premier Foods is relaunching Batchelors Condensed Soup to attract younger users and promote its versatility as a sauce.The 12-strong range has been repackaged with the "soup or sauce" message on the front of each can and a recipe idea on...
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NewsPremier livens up ambient with Great Little Ideas
Premier Foods has unveiled ambitious plans to boost its ambient revenue to £1bn by the end of the year. This week it launched a £10m brand concept called Great Little Ideas, under which 16 of Premier's ambient brands including Hartley's...
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Kappler exits as Premier prepares to reduce costs
The departure of Premier Foods chairman David Kappler heralds a new round of cost-cutting as shareholders look for faster debt repayment, City figures have warned.
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NewsLoyd Grossman helps Premier to rise in profits
Premier Foods hailed strong performances by brands including Ambrosia, Branston’s and Loyd Grossman…
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Focus On Jams, Preserves & Honey: It’s orange, but it’s not marmalade
Marmalade sales have been declining for some time and have continued to do so over the past year with volume sales down 2.8%…
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Loyd Grossman eyes a piece of the action with new pizza offer
Premier Foods’ Loyd Grossman brand has made its chilled food debut with a new range of pizzas.
The range launched into Sainsbury’s this week in three flavours: Napoli salami, classic margherita and chicken arrabiata. Each pizza is priced… -
NewsPremier: core brands key for this Christmas
Premier Foods, Britain's biggest food manufacturer, is braced for a "very fierce Christmas" as the fall-out from the recession finally hits home. Consumers had defied expectations last Christmas by refusing to trade down from branded...
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Other Movers 17/10/09
Premier Foods has named Jim Smart as its new group finance director. Smart joins the food manufacturer from Friends Provident, where he was chief financial officer. Prior to that he was finance head at Boots.
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NewsSmart move for Premier as it names new FD
Premier Foods has named Jim Smart as its new group finance director.
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NewsMr Kipling appeals to a ‘lost generation’ with new launches
Premier Foods is attempting to reacquaint Mr Kipling with a "lost generation of consumers" with a series of launches and marketing activity. The £176m cake business this week unveiled the first phase of a series of launches it claimed...
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Other Movers 22/8/09
Premier Foods has confirmed that its group finance director Paul Thomas will be leaving the company on 31 August. He has worked at Premier Foods since June 2002.
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NewsPremier eyes a bigger serving of ambient pud
Premier Foods is hoping to help itself to an additional £35m serving of the ambient desserts market with a £20m investment in its Ambrosia and Hartley's brands. The manufacturer already has a 51% share of the £296m ambient desserts...
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News
Other Movers 8/8/09
Own-label personal care and household products manufacturer McBride has named Richard Armitage its new finance director. He will join McBride from Premier Foods, where he is finance director for the grocery division.
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News
’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo with updated packaging, new products, £2m...
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News’X’ marks the stock as Premier revamps Oxo
After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal.