Archive of all Premier Foods articles – Page 22
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Other Movers 27/6/09
Premier Foods has promoted Andy Riddle from business unit controller for Tesco to head of foodservice for cash & carry sales, reporting directly to Mat Baker, director of foodservice and ingredients.
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Ex-Unilever veteran Miller Smith named Premier non-exec
Private equity group Warburg Pincus has picked Charles Miller Smith to join the board of Premier Foods as a non-executive director.
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Premier puts Hartley's in smaller jars
Premier Foods is adding smaller jars to its Hartley's jam range to appeal to smaller households and occasional users.The 250g jars are being rolled out now in the brand's bestselling strawberry, seedless raspberry, apricot and blackcurrant...
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NewsCampaign Trail: Loyd road-tests pasta sauce
Loyd Grossman puts his bolognese sauce to the test with the locals of Bologna, Italy, in his new TV campaign. The Premier Foods brand will encourage consumers to 'Put Loyd to the Test Tonight' in the fully integrated activity, which also includes...
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Now Branston gives mayonnaise a twist
Branston is attempting to reinvigorate the mayonnaise category with its most high-profile launch in four years.The Premier Foods brand is launching Mayo with a Twist, its first mayonnaise product. It features a combination of mayo and fresh...
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NewsSharwood's serves up Indian side meals
Premier Foods’ Sharwood’s is venturing into Indian side dishes in microwaveable pouches in a bid to reverse declining sales. The new range, which includes Bombay potato, saag aloo, tarka dahl and vegetable curry, is available now in 300g...
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Premier encouraging switch to wholemeal
Premier Foods is encouraging shoppers to switch from white bread to wholemeal in a new marketing campaign backed by ex-Spice Girl Emma Bunton. The £1.5m campaign, which will run for eight weeks, aims to persuade some of the 18% of consumers...
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Premier CEO blasts insurers over withdrawal of trade credit cover
Premier Foods CEO Robert Schofield has slammed credit insurers for their “corrosive” withdrawal of cover from the industry. Suppliers to companies across the industry, including Premier, have had the limits on their trade credit cover reduced...
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Premier eyes private equity role in bid to reduce debt
Premier Foods is set to sell off a 40% stake in the company to private equity investors as the owner of Hovis and Branston Pickle seeks to reduce its £1.6bn debt burden.
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Duerr's eyes gap left by Robertson's
Duerr's is introducing a five-strong range of premium preserves to cash in on the demise of Premier Foods' Robertson's brand.The range, rsp £1.59 per jar, is available in apricot, blackcurrant, raspberry (in seedless and ordinary variants)...
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Premier suppliers’ trade insurance limit cut again
Trade credit insurers have reduced Premier Foods’ suppliers’ cover for the second time in a month.
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Analysts optimistic as Premier talks to investors over debt
Analysts have welcomed Premier Foods' confirmation of talks with potential investors as the company works to restructure its £1.8bn debt - but warned that talks were still at an early stage.The company is rumoured to be seeking £300m to...
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Premier combines Hovis and Nimble in one loaf
Premier Foods has brought its struggling Nimble brand under the Hovis banner to form Hovis Nimble as it attempts to claw back share from Warburtons and Kingsmill.Sales of the 53-year-old Nimble brand slumped 5.5% to £14m in the year to...
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Premier Foods takes axe to the 'once-great' Robertson's jam
Once-iconic jam brand Robertson’s is to be shelved for good, The Grocer can exclusively reveal, as Premier Foods looks to focus on Hartley’s.
Robertson’s, which is best known for its use of the controversial Golly logo until 2002, will… -
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Wilson leaves Kraft to oversee flagship Premier cake brands
Stuart Wilson has joined Premier Foods as director of ambient - sweet, overseeing several flagship brands, including Mr Kipling and Cadbury cakes.
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NewsHovis bounce helps as Premier meets banks over debt
The relaunch of Hovis has helped Premier Foods to a 9% hike in sales for the four months to 25 October, as the manufacturing giant continues to wrestle with its £1.7bn debt burden.
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Mr Kipling could be sold as Premier tackles exceedingly large debt
Hovis maker Premier Foods may be forced to sell off leading brands including Mr Kipling as the manufacturing giant wrestles with its £1.7bn debt burden.
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Premier classic brands given festive variations
Britain's biggest food manufacturer Premier Foods has unveiled a raft of festive twists for its biggest brands in a bid to stop recession-hit consumers switching to cheaper own label equivalents.A new Winter Warmer selection consisting of...
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Premier hit by share price collapse
Shares in Premier Foods, the UK’s largest food supplier, tumbled 30% yesterday to 35p among fears about the company¹s high debt levels.