Archive of all Premier Foods articles – Page 23
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Schofield's pricepledge
Premier Foods boss Robert Schofield has pledged an end to the problems that saw sales of Hovis, its iconic bread brand, plummet.When Premier acquired RHM last March, Schofield was shocked to discover it had forward wheat contracts for...
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Lower profile for pasta characters
Premier Foods is relaunching its Crosse & Blackwell kids character pasta range under a new label that flags up health claims and tones down the character licence aspect.The 4 Kids range has been designed to combat negative health...
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Premier's woes - a sign of what's to come?
The food manufacturing industry is being hit for six. Premier Foods had a torrid week - its share price plummeted 9% last Friday to 109p, prompting the City to question its financial strength as the price of raw material, including wheat, hit...
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campaign trail - Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year
Premier Foods is investing £3m in advertising its Batchelors Soupfulls range this year, kicking off with a TV campaign next week to promote its health credentials. The TV ad plays on the soup's chunky consistency and features two men fencing with a...
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premier's vat tussle
Premier Foods has been dealt a major blow after the High Court referred a VAT dispute involving its Hartley's Fruit Bars back to tribunal.The company, Britain's largest food manufacturer, faces a tax bill of nearly £200,000 if it loses...
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'Intelligent' label for Branston pickle
Branston Original pickle is the first brand to trial a new smart label that is hoped to put an end to out-of-date store cupboard staples and encourage more frequent repeat repurchase.Premier Foods, which sells 23 million jars of Branston...
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Premier Foods to meet expectations
Premier Foods has said it expects to meet market expectations for 2007 despite rising raw material and packaging costs. In a trading update released this morning, the food manufacturer, which owns brands including Branston, Hovis, Oxo and...
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Reader survey - 10th December 2007
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs. This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit they have...
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Reader survey - commodity prices
All the independent retailers interviewed by The Grocer say they are feeling the bite of rising commodity costs.This year, major food and drink suppliers, including United Biscuits, Kellogg's and Premier Foods, have come forward to admit...
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Trends & Developments
?Foodie photo appealPremier Foods gave its Cadbury Cakes portfolio a shake-up in June with new packaging intended to up its consumer appeal. The range, which is produced under licence from Cadbury, has been redesigned to unite all the...
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Are heritage brands a thing of the past?
Andy Warhol's famous poster has seared Campbell's tomato soup onto the consciousness of the nation. But it wasn't enough to prevent it from being canned. Premier Foods' announcement last week that the iconic soup would disappear from UK shelves...
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Premier reveals its key products for Christmas
Bird's Custard, Branston pickle, Ambrosia and Cadbury's cakes are the main products Premier Foods is backing for Christmas, chief executive Robert Schofield revealed this week. Schofield told The Grocer that Premier was well placed for...
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Premier Foods warns on wheat prices
Premier Foods has reported a 49.6% drop in half-year pre-tax profit to £13.9m on sales up 145.3% at £899.1m and has warned escalating wheat prices could force further price rises.The food manufacturer, which acquired RHM in December last...
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Premier Foods and Heinz put frozen food arms up for sale
Upheaval in frozen foods continued this week, with Premier putting its loss-making RHM frozen foods business up for sale and the Heinz frozen desserts business also on the block. The RHM frozen business is a £55m operation, comprising...
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Opinion - "Premier's got it right. The only route to survival is to combine brilliant NPD with ruthless operational efficiency"
Brian Revell, national officer of the Transport and General Workers' Union, got it half right. "Premier Foods is acting like a private equity company," he moaned, as CEO Robert Schofield announced plans to axe 600 staff and close six factories this...
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Premier procurement up but 600 jobs axed
The UK's biggest food manufacturer Premier Foods has announced a massive restructure, including the loss of almost 600 jobs and the closure of six factories by 2009. Premier Foods has been reviewing its operations following the £1.2bn...
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Surviving the squeeze RULE no 3
Innovation and extension are the best way to reinvigorate brands in mature categories. Take Premier Foods. Its greatest success has come from stretching established brands into new areas. After redesigning the core Branston...
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Premier Foods to close six factories
Premier Foods is to close six factories as part of a review of its manufacturing operations following its £1.2bn acquisition of RHM in December.The food manufacturer said it would close six factories in Bristol, Droylsden, Ledbury,...
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Premier ramps up Thai range by Sharwood's
Premier Foods has revealed that Sharwood's will be the first from its recently acquired stable of RHM brands to undergo major brand activity.The £85m brand, which already has a strong foothold in Asian cuisine with its Indian and Chinese...