Archive of all Premier Foods articles – Page 25
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Beans are back in business
Premier Foods prompted some frenzied promotional and marketing activity last November with the £5m launch of Branston baked beans. For the first time in two years Heinz was forced to temporarily drop the price of baked beans in response...
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Picking up the pieces
Grocery brand manufacturing is a sector rife with acquisitions and consolidation. Former PepsiCo UK president Martin Glenn is leading the consortium widely tipped as the favourite to buy the Birds Eye brand from Unilever, while Premier Foods...
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What future now for that iconic soup can?
Premier Foods' proposed acquisition of the UK arm of the US-based Campbell Soup Company has thrown the UK future of the iconic Campbell's Condensed soup brand into doubt. As part of the £460m deal, which will see the company buy the Oxo,...
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Premier Foods acquires Campbell
Premier Foods has agreed to buy the UK and Ireland businesses of Campbell Soup Company for £450m.The deal gives Premier Foods control of brands including Oxo, Batchelors, Homepride and Fray Bentos.In the year to end 31 July, 2005,...
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in the premier league
It has been a rollercoaster 18 months for Premier Foods, what with the Sudan 1 saga, takeovers of both Marlow Foods and Cauldron Foods, the launch of Branston Baked Beans and rumours of involvement in a potential bid for United Biscuits and...
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Quorn brand gets set for the big time
Premier Foods plans to turn Quorn into a £200m brand - doubling its value. Chief executive Robert Schofield made the bullish prediction in an exclusive interview with The Grocer. The company has bought a £4m facility in Methwold,...
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Cadbury takes hot choc back into fold
Cadbury Trebor Bassett is rolling out a cosy welcome for its hot chocolate drinks brands, after the company's 20-year marketing arrangement with Premier Foods came to an end this week. The chocolate giant is taking its portfolio, which...
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It's crunch time for UBUK after Kraft deal
Premier Foods has made no secret of its desire to pull off a double whammy of acquisitions. Many assumed that it would snap up United Biscuits' UK operations first thanks to chief executive Robert Schofield's former association with the business...
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Premier lines up icons
Who might be on the shopping list? Richard Clarke reports. Premier Foods wasted little time this week in confirming Bank Holiday press reports that it was eyeing potential acquisitions. In a statement to the Stock Exchange on...
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Meat-free not just for vegetarians
More non-vegetarians are buying meat-free products as they cut back on meat for health reasons and retailers are now merchandising veggie foods as part of a healthy diet, says Mick WhitworthPremier Foods’ non-executive chairman David...
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Branston puts more on table
Premier Foods is further encroaching on Heinz’s territory with a move into another of its core categories – thick sauces.The company is launching Branston-branded tomato ketchup and brown sauce to compete with the market leading brands: Heinz...
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Self-heating meals for winter
Premier Foods is fearing to tread where others have failed – by launching a range of self-heating ready meals that it reckons will get off to a flying start as people stock up on rations for the predicted freezing winter ahead.The company has...
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Self-heating meals for winter
Premier Foods is fearing to tread where others have failed – by launching a range of self-heating ready meals that it reckons will get off to a flying start as people stock up on rations for the predicted freezing winter ahead.The company has...
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Cauldron joins Quorn in Premier Foods’ veggie stable
Premier Foods has created a stronghold in the chilled vegetarian sector by snapping up meat-free and organic food producer Cauldron Foods for £27m.The Cauldron brand, which includes sausages, burgers, grills, bakes and tofu, is the arch rival...
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Beans war breaks out
A price war between Heinz and Branston baked beans has erupted, just a week after Premier Foods took on the market leader with a Branston-branded version.As revealed by The Grocer last week, Premier is hoping to shake up the £222m baked beans...
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Premier Foods buys Cauldron Foods
Premier Foods has acquired meat-free and organic food producer Cauldron Foods for £27m.Premier Foods said that the Cauldron brand would sit alongside and be highly complementary to its Quorn brand, which it acquired earlier this...
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Hit or Miss?
>>How is one of this year’s launches faring?Product:branston relishCompany:premier foodsLaunch date:March 2005To complement its popular pickle range, Branston this year made its first foray into the...
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Premier Foods may be looking to snap up Birds Eye
Premier Foods is believed to be weighing up a bid for Birds Eye if owner Unilever decides to offload the frozen foods brand.Unilever recently revealed it was reviewing strategic options for its European frozen food business, including Iglo,...
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Premier Foods sells Jonker Fris
Premier Foods is selling its canned fruit and vegetables business Jonker Fris to Dutch private equity firm NPM Capital for an undisclosed sum.Jonker Fris, which is based in the Netherlands, manufactures and sells canned fruit and vegetables...
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Premier Foods sells tea business
Premier Foods has sold its tea business to Indian tea company Apeejay International Tea Limited, a subsidiary of Apeejay Surrendra, for £80m.The deal includes Premier Foods’ Typhoo, London Fruit & Herb, Lift and other associated brands....