All Premier Foods articles – Page 26
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New Sudan 1 alert by Asda
Food watchdogs this week ordered a new Sudan 1 alert totally unconnected with the massive product recall caused by Premier Foods’ contaminated Worcester sauce last month – confirming fears that the crisis may be far from over.As revealed by The...
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Sudan assurances perplex
Premier Foods’ insistence that it had not only received written assurances from suppliers but also conducted its own tests of the rogue chilli powder at the centre of the Sudan scare has baffled scientists.While some tests were not sensitive...
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Premier weathers storm
Shares in Premier Foods, the company at the centre of the biggest food recall scandal in history, have been virtually unscathed by the firestorm engulfing it.While its shares fell 3% when the news broke on February 18,Premier has not been...
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JS streamlines potato supply
Sainsbury’s drive to streamline its supply base is continuing apace, with potato supplier MBM, a subsidiary of Premier Foods, the latest to find itself surplus to requirements.Ditching the Cambridgeshire-based company means the multiple now has...
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Trends and developments
>>from luxury and exotic to reduced sugar and low-carbn Hartley’s is introducing a new premium sub-brand to its portfolio of preserves. The new Hartley’s Luxury Conserve range from Premier Foods will...
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Premier Foods reports factory fire
A fire broke out at Premier Foods’ Bury St Edmunds plant last night, but the company reports that no-one was injured in the blaze.The maker of Sun-Pat peanut butter and Sarsons vinegar said it is too early to establish the extent of the...
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In Profile: Q&A with Premier Foods’ Sue Knight
Living and breathing every new brand she works with General marketing manager at Premier Foods, Sue Knight, is passionate about marketing and throws her all at every project that comes her way. Premier Foods brought Knight in a couple of...
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A warming Heartbeat
Premier Foods is throwing a £1.6m TV sponsorship deal behind Cadbury’s Drinking Chocolate.The manufacturer will be backing the fourteenth series of ITV’s Heartbeat this autumn. It will be the first time the show has had a sponsor since...
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Chivers turns on appeal of thriving Hartley’s brand
Premier Foods is axing its Chivers brand in favour of a fresher outlook under its Hartley’s title.
In an effort to bring jam consumers to the marmalade market, Premier has decided to sell its Olde English marmalade under the fresher brand name… -
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Bubble trouble?
Venture capitalists’ appetite for UK food and drink may well hang on the fate of the Premier Foods flotation, as Glynn Davis reportsThey came. They saw. They did a bit of shopping. Now many of the private equity players that bought up...
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Premier float was a success
Premier Foods sold more shares than is planned following its flotation.The maker of Branston Pickle and Typhoo Tea has been valued at £540m after it sold £350m of shares yesterday.The strong interest from investors came after the company...
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Premier watches Cantrell flotation
Premier Foods’ owner Hicks, Muse, Tate & Furst will be watching next month’s flotation of drinks and snacks giant Cantrell & Cochrane closely to assess the current appetite for food stocks, said analysts.The Cantrell & Cochrane sale, the...
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Premier Foods to float
Premier Foods is to be floated on the stock market. The UK food group whose brands include Typhoo Tea and Branston Pickle is valued at around £1.3bn.Premier Foods is owned by private equity group Hicks, Muse, Tate and Furst. The US group has...
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Waistline expands in healthy fashion
Premier Foods is to throw slimming brand Waistline into a host of new arenas in a bid to make it a £20m sales success within four years.The ambitious project will kick off this summer as the brand, best known as a salad dressings stalwart,...
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New champions for HP and Smash at Premier
Premier Foods has recruited Julian Dunn and Sally Taylor to drive the development of brands such as HP and Smash in newly created general manager roles.Dunn joins as commercial general manager for convenience foods, responsible for the...
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Champions of own label
The Grocer has revealed this year’s best own label suppliers – as voted for by buyers. Glenmorangie, Robert McBride, Hazlewood Foods, Premier Foods, Monkhill and Toms Confectionery, Arla and Dairy Crest, Green Isle and Garden Isle, Gerber...
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Premier Foods promotes Bolton to MD at MBM
Premier Foods’ commercial director Stephen Bolton has become managing director of MBM, its potato processing and packaging subsidiary, based in March, Cambridgeshire.He replaces Ian Craig, who will leave the company immediately along with John...
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All-star Premier league
Robert Schofield is convinced he’s nurturing some of the UK’s best. Mary Carmichael reportsPremier Foods CEO Robert Schofield likens himself to Chelsea FC owner Roman Abramovich in his search for star players to take his company...
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Wake up call from Typhoo
Premier Foods is kicking off the new year with a £5.6m marketing investment behind Typhoo tea.Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo...
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Premier Foods buys Weetabix
Iconic cereal brand Weetabix – which also manufactures Alpen, Ready Brek and Weetos, has been bought by US venture capitalists Hicks, Muse, Tate & Furst for £642m. Hicks, Muse, Tate & Furst owns Premier Foods with household brands such as...