Archive of all Premier Foods articles – Page 27
-
News
Premier Foods to float
Premier Foods is to be floated on the stock market. The UK food group whose brands include Typhoo Tea and Branston Pickle is valued at around £1.3bn.Premier Foods is owned by private equity group Hicks, Muse, Tate and Furst. The US group has...
-
News
Waistline expands in healthy fashion
Premier Foods is to throw slimming brand Waistline into a host of new arenas in a bid to make it a £20m sales success within four years.The ambitious project will kick off this summer as the brand, best known as a salad dressings stalwart,...
-
News
New champions for HP and Smash at Premier
Premier Foods has recruited Julian Dunn and Sally Taylor to drive the development of brands such as HP and Smash in newly created general manager roles.Dunn joins as commercial general manager for convenience foods, responsible for the...
-
News
Champions of own label
The Grocer has revealed this year’s best own label suppliers – as voted for by buyers. Glenmorangie, Robert McBride, Hazlewood Foods, Premier Foods, Monkhill and Toms Confectionery, Arla and Dairy Crest, Green Isle and Garden Isle, Gerber...
-
News
Premier Foods promotes Bolton to MD at MBM
Premier Foods’ commercial director Stephen Bolton has become managing director of MBM, its potato processing and packaging subsidiary, based in March, Cambridgeshire.He replaces Ian Craig, who will leave the company immediately along with John...
-
News
All-star Premier league
Robert Schofield is convinced he’s nurturing some of the UK’s best. Mary Carmichael reportsPremier Foods CEO Robert Schofield likens himself to Chelsea FC owner Roman Abramovich in his search for star players to take his company...
-
News
Wake up call from Typhoo
Premier Foods is kicking off the new year with a £5.6m marketing investment behind Typhoo tea.Breaking this week, activity includes a new TV ad campaign for the main brand and sponsorship of GMTV's LK Today programme by Typhoo...
-
News
Premier Foods buys Weetabix
Iconic cereal brand Weetabix – which also manufactures Alpen, Ready Brek and Weetos, has been bought by US venture capitalists Hicks, Muse, Tate & Furst for £642m. Hicks, Muse, Tate & Furst owns Premier Foods with household brands such as...
-
News
Unilever seals Ambrosia sell-off
Unilever Bestfoods has agreed to sell its Ambrosia and Brown & Polson businesses to Premier Foods for an undisclosed sum. Ambrosia, known for its ready-to-use custard and creamed rice puddings and cornflour maker Brown & Polson, with...
-
News
soup from loyd
Loyd Grossman is looking to ambient soup as the next milestone for his grocery brand, in a move described as “the most significant” in its eight-year history by manufacturer Premier Foods. n Four traditional...
-
News
In Profile: Q&A with Dominic Box, General Manager, Premier Foods
How did you make the transition into marketing for a career? My first job was in an advertising agency working with businesses like Panasonic, Scottish and Newcastle...
-
News
Typhoo bags £5m overhaul
Simon Mowbray Typhoo is to become the latest major tea brand to undergo a multi-million pound revamp, in a bid to halt plummeting sales. Premier Foods International is brewing up a £5m overhaul of the famous brand, including new packaging and a...