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Archive of all Procter & Gamble articles
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Category ReportBye bye beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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NewsProcter & Gamble beats estimates as shoppers buy more
Net sales rose 2% in the three months to 31 December, the biggest increase in three trading quarters.
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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NewsProcter & Gamble recruits for 20 new roles at Manchester factory
It coincides with Procter & Gamble’s 90th year in the city
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NewsMondelez International appoints Volker Kuhn as Europe president
Effective 1 April, Kuhn will replace Vinzenz Gruber, who will retire from the company
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Comment & OpinionHow Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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KVI TrackerHerbal Essences shrinks conditioners by 46% but shelf prices stick
The old 400ml bottles have been replaced with 275ml ones
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NewsP&G taps AI to find cold water cleaning enzymes
P&G is working with Basecamp Research on the effort, which will focus on “learning from organisms adapted to cold environments” to “design novel enzymes”
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Events & AwardsGrocer Gold Awards 2024: Procter & Gamble is Supplier of the Year
P&G’s strong innovation pipeline helped it deliver strong volume, value, share and overall category growth
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NewsFlash moves into kitchen roll with launch of three-ply duo
Handy Roll and XL Roll have landed in retailers including Morrisons, Tesco, Home Bargains and B&M
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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InterviewsSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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Comment & OpinionP&G results show the only winning strategy: differentiation
P&G’s European volume growth accelerated to 3% from 2% in the previous quarter, which is impressive when most of its peers are posting volume declines in the region, says Warren Ackerman, head of European consumer staples research at Barclays
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Analysis & FeaturesPersonal care - beauty 2023: Bargains on beauty lines drive growth
The lipstick effect took on a literal meaning in 2023
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Analysis & FeaturesHaircare 2023: Brits commit to treating their hair
Brits splurge on home hair treatments