All Procter & Gamble articles
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Events and Awards
Grocer Gold Awards 2024: Supplier of the Year
P&G’s strong innovation pipeline helped it deliver strong volume, value, share and overall category growth
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News
Flash moves into kitchen roll with launch of three-ply duo
Handy Roll and XL Roll have landed in retailers including Morrisons, Tesco, Home Bargains and B&M
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Analysis and Features
Shrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Comment and Opinion
Ultra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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Analysis and Features
How sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis and Features
Are fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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The Big Interview
Sported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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Comment and Opinion
P&G results show the only winning strategy: differentiation
P&G’s European volume growth accelerated to 3% from 2% in the previous quarter, which is impressive when most of its peers are posting volume declines in the region, says Warren Ackerman, head of European consumer staples research at Barclays
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Analysis and Features
Haircare 2023: Brits commit to treating their hair
Brits splurge on home hair treatments
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Analysis and Features
Personal care - beauty 2023: Bargains on beauty lines drive growth
The lipstick effect took on a literal meaning in 2023
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News
Procter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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Comment and Opinion
Why is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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News
Gillette launches Intimate shaving range for men
‘The line-up gives guys the confidence to trim their pubes,’ said Gillette
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News
Climate change inaction to cost fmcg giants billions of pounds
Procter & Gamble, Colgate-Palmolive and Unilever all face billions in costs unless they urgently tackle Scope 3 emissions
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News
Unilever’s new CEO faces renewed calls to exit Russia
The company has been placed by the Ukrainian government on a ‘sponsors of war list’
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News
Simple soap bars and Daz washing powders reduced in size
It comes as a wealth of big players in food and drink – including McVitie’s Digestives, Cadbury Dairy Milk and Warburtons – have fallen prey to shrinkflation in recent months
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News
Media Bites 2 May: John Lewis Partnership, grocery inflation, THG
John Lewis is slashing the size of its central London headquarters by more than half, after thousands of staff left their desks to work from home
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Long reads
10 women blazing a sustainability trail in food, drink and retail
Across suppliers, retailers and the tertiary sector, these are the women making waves in fmcg’s impact on sustainability and the environment
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News
Pampers nappies up 30% at the mults since start of year
The price hikes come less than six months after the cost of more than 90 Pampers SKUs surged
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Category Report
Can brands create a cleaner, greener world? Household cleaning category report 2023
Household suppliers of every size say they’re putting the planet first. Are shoppers buying their claims, as well as their products?