Archive of all Procter & Gamble articles
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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KVI TrackerHerbal Essences shrinks conditioners by 46% but shelf prices stick
The old 400ml bottles have been replaced with 275ml ones
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NewsP&G taps AI to find cold water cleaning enzymes
P&G is working with Basecamp Research on the effort, which will focus on “learning from organisms adapted to cold environments” to “design novel enzymes”
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Events & AwardsGrocer Gold Awards 2024: Procter & Gamble is Supplier of the Year
P&G’s strong innovation pipeline helped it deliver strong volume, value, share and overall category growth
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NewsFlash moves into kitchen roll with launch of three-ply duo
Handy Roll and XL Roll have landed in retailers including Morrisons, Tesco, Home Bargains and B&M
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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InterviewsSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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Comment & OpinionP&G results show the only winning strategy: differentiation
P&G’s European volume growth accelerated to 3% from 2% in the previous quarter, which is impressive when most of its peers are posting volume declines in the region, says Warren Ackerman, head of European consumer staples research at Barclays
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Analysis & FeaturesPersonal care - beauty 2023: Bargains on beauty lines drive growth
The lipstick effect took on a literal meaning in 2023
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Analysis & FeaturesHaircare 2023: Brits commit to treating their hair
Brits splurge on home hair treatments
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NewsProcter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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Comment & OpinionWhy is Gillette so interested in men’s pubic hair?
A quick splash of water, a spray of deodorant and a brush of the teeth. Men’s selfcare has shifted dramatically in a relatively short space of time
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NewsGillette launches Intimate shaving range for men
‘The line-up gives guys the confidence to trim their pubes,’ said Gillette
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NewsClimate change inaction to cost fmcg giants billions of pounds
Procter & Gamble, Colgate-Palmolive and Unilever all face billions in costs unless they urgently tackle Scope 3 emissions
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NewsUnilever’s new CEO faces renewed calls to exit Russia
The company has been placed by the Ukrainian government on a ‘sponsors of war list’
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NewsSimple soap bars and Daz washing powders reduced in size
It comes as a wealth of big players in food and drink – including McVitie’s Digestives, Cadbury Dairy Milk and Warburtons – have fallen prey to shrinkflation in recent months
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NewsMedia Bites 2 May: John Lewis Partnership, grocery inflation, THG
John Lewis is slashing the size of its central London headquarters by more than half, after thousands of staff left their desks to work from home