British American Tobacco has made two promotions in its bid to help retailers keep on top of ever-changing tobacco legislation.

Ian Robertson has been promoted to the role of head of corporate and regulatory affairs for the UK & Ireland. He has been with BAT UK for 15 years, working across a variety of strategy, general management and corporate affairs roles. He replaces Ronan Barry, who has moved to Brussels to take on the role of EU regulatory affairs manager.

"My experience across the business has given me a detailed knowledge and understanding of the industry which will be invaluable in my new role," Robertson said. "I look forward to playing a significant part in strengthening our relationship with our stakeholders and taking the business forward."

Helena Ferry has been promoted to the role of head of legal for UK & Ireland. She joined the company in 2008 and BAT said she had "contributed greatly to the business ­understanding of tobacco legislation" since then.

"I'm excited to be joining at such a dynamic time for both the tobacco industry and our business," Ferry said. "I hope to continue to provide solid support to the UK and Irish markets to enable the cluster to achieve all objectives."

BAT plans to increase awareness of legislation changes as supermarkets prepare for the tobacco display ban, which comes into force next year. Smaller stores will be affected from 2015. It also has on-the-ground support for retailers on changing trends and growth areas within the category.

England, Wales and Northern Ireland have all published separate tobacco control strategies and last week the Association of Convenience Stores submitted its ­response to Northern Ireland's consultation. It called for more cross-department working at a national policy level; for Trading Standards officers to be given more ownership of inland enforcement; for tougher penalties for those caught selling illicit product; and for a review of the amount of tobacco that can be brought into the UK from the EU.

Topics