Age: 31

Works at: Burton’s Biscuit Company

Job title: Senior national account manager

Bailey started his career in retail working for Ladbrokes and Sainsbury’s before moving into FMCG in 2008. After stints at Britvic and ABF he moved to Burton’s Biscuit Company, and in his three years atthe St Albans-based biccie business, Bailey has impressed with his entrepreneurial attitude and sales acumen. Progressing through three roles he now manages the Tesco account. This year alone, he launched six new ranges into Tesco. But James has consistently over-delivered on his targets. In 2011, he led a team of five through two judging rounds to win the IGD Award for Business Transformation for Burton’s.

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The Grocer's Top New Talent list 2013