Trish Lorimer, Morrisons wine buyer

Age: 24

Works at: Morrisons

Job title: Buyer - wine

Lorimer’s promise was recognised long before she was recruited to work on Morrisons’ first e-commerce venture. As a sommelier during university, she started her professional WSET qualifications prior to graduating - “my best career move” - and was later named Wine Academy Student of the Year 2012 on the strength of her advance level exams. Fresh from a non-vocational philosophy and politics degree, she spent a year working on the Morrisons account at importer PLB before joining the retailer to launch Morrisons Cellar. In four months she helped double the range from 500 to 1,000 lines and create new processes, product data and interactive video content on hundreds of SKUs. As champion of The Taste Test, an innovation to make wine more accessible, she helped boost the retailer’s wine credentials across consumer and trade press - and its awards cupboard.

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