Archive of all promotional features – Page 11
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Promotional FeaturesOh Canada! Why maple syrup is the flavour of the season
The British public has a growing appetite for Canada’s speciality product, which is now making the jump from breakfast exclusivity to versatile store cupboard favourite
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Promotional FeaturesFive reasons why grocers should digitise print marketing – a case study
Find out how Lidl Ireland reported a 10X return on ad spend and a 2.3% increase in overall turnover by digitising its weekly promotional leaflets
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Promotional FeaturesWhy Covid-19 should prompt manufacturers to go the extra mile by cutting down on food miles
Consumers have become increasingly conscious of the provenance of food products and ingredients in recent years - and research suggests the global pandemic has only heightened concerns
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Promotional FeaturesThree big challenges brands face when going DTC – and how to address them
While shifting to incorporate a DTC model offers major opportunities, it also presents significant challenges
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Promotional FeaturesCBD will be removed from shelves next year, are you prepared?
Retailers may be surprised to learn that companies selling CBD products as food are operating in a grey area and many could even be illegal due to the amount of controlled substances they contain
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Promotional FeaturesFive ways to boost online spirits sales with the power of storytelling
Using the power of storytelling, Asda and Diageo are bringing online spirits sales up to speed with physical retail
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Promotional FeaturesTesco’s defining moments
Here are a few of the standout moments in the story of Tesco so far, as it reaches the centenary of its birth
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Promotional FeaturesInterview: Jason Tarry, Tesco UK CEO
We talk to Tesco UK CEO Jason Tarry about the most important moments in Tesco’s growth since he joined the business in 1990
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Promotional FeaturesHappy 100th birthday to Tesco from The Grocer
The story of Tesco’s transformation into a global retail giant is an inspiration
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Promotional FeaturesShaping the Tesco brand
We talk about reaching customers with Alessandra Bellini, Tesco’s chief customer officer, and how this much-loved brand is back at the heart of everyday life
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Promotional FeaturesHow Tesco works with suppliers
Putting its ‘tough’ reputation firmly in the past, Tesco has developed a new, long-term partnership approach
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Promotional FeaturesCelebrating 100 years of Tesco
We talk to CEO Dave Lewis about the turnaround of Tesco after the staggering losses of 2014—plus plastic pollution, his pride in colleagues and breaking a world dance record
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Promotional FeaturesHow blockchain is turning back the tide on food waste
As regulators begin to get tough on food waste, technologies such as blockchain are offering solutions to a previously intractable challenge.
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Promotional FeaturesSponsored: the story of plant-based in 2018 with Alpro
Plant-based was one of the hottest topics for the food and drink industry in 2018, we spoke to expert Vicky Bhattu about the three moments that defined the category last year and what we can expect from it in 2019.
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Promotional FeaturesSponsored: The story of soft drinks in 2018 with Coca-Cola European Partners
We spoke an expert at CCEP, to talk us through the highs and lows that have shaped the soft drinks category this year
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Promotional FeaturesSponsored: Cider category briefing with Westons
We spoke to an expert at Westons to find out what’s hot, what’s not and what’s next in cider
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Promotional FeaturesJacob’s Creek blokes preposterously play up Aussie influence
Pernod Ricard is desperately attempting to put value back into Aussie wine with this ad for Jacob’s Creek…