Robust growth in the canned and ambient tomato category is being driven by price inflation and consumers trading up. Read Mutti’s in-depth review of the sector and how retailers can capitalise.
Now valued at £251.1m and with year-on-year growth of 16.2%, the canned and ambient tomato category offers consumers products and flavours for their homemade meals in a market where value, quality and budget-consciousness are exerting considerable influence on shoppers’ choices.
Find out from Mutti how premium tomato brands are elevating at-home meals and how retailers can capture achievable and sustainable growth in the sector.
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https://newsletterfiles.william-reed.com/Masterclass_Mutti.pdf
