Amid a cost-of-living crisis, the £211.2m ambient tomato category is seeing growth in the private-label and premium sectors, but the middle ground is feeling the pinch. Discover how the premium category can help drive the market forwards.
Premium tomato brands that offer something truly different will continue to grow amid tough financial times, as the privatel-label sector offers increased competition.
Brands have a responsibility to act in the best interests of the category, delivering elevated value, says Mutti. Find out how it plans to help retailers achieve sustainable growth for ambient tomatoes.
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