Archive of all promotional videos
Most recent first...
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Promotional VideoUnlocking consumer choices within beers, wines & spirits (BWS)
The market data experts at NielsenIQ explain the best retail strategies for alcoholic beverages as cost-of-living pressures continue to open up home occasions for beer, wine and spirits (BWS).
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Promotional VideoHealthier snacking: The latest trends in protein consumption
The protein bar category continues to evolve. In this video we uncover what’s driving its expansion, who’s taking advantage of the growing demand and how retailers can capitalise on this opportunity, too.
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Promotional VideoWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.
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Promotional VideoHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional VideoWhat’s in store for ready-to-drink coffee in 2024?
Find out how Coca-Cola Europacific Partners (CCEP) and Costa Coffee are revolutionising the ready-to-drink coffee category, bringing innovation to new heights.
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Promotional VideoHow NPD success is fuelling the energy drinks category
Watch this video to find out how Coca-Cola Europacific Partners (CCEP) and Monster are unlocking growth within energy drinks and what’s in store this year.
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Promotional VideoHow BrewDog is rewriting the future of spirits
Watch this video to hear from Steven Kersley, MD and master distiller of BrewDog Distilling Company, how the brand is shaking up the world of spirits.
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Promotional VideoHow Grenade continues to take the healthy snacking category by storm
Grenade is known for its highly effective, disruptive tactics. Here, head of grocery Luke Morgan reveals how the brand continues to keep itself on the upward trajectory.
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Promotional VideoHow Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.
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Promotional VideoBrand Success Stories: Old El Paso
Maeve Judge, marketing manager, meals & baking at General Mills, explains how an innovation in Mexican foods generated £6m RSV in its first year.
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Promotional VideoBrand Success Stories: Cirio
Diego Pariotti, head of the export department at Cirio, explains how the tomato company plans to strengthen its message of Italian authenticity to British consumers in the biggest market for the category outside Italy.
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Promotional VideoWhy brandy’s lockdown growth makes it ripe for reinvention
Brandy saw 11% volume growth by the end of 2020 to sell 22 million bottles – the highest rate of increase the category has seen for some years. This was achieved with little brand support or marketing, making brandy, and in particular French brandy, ripe for reinvention as consumers experiment ...
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Promotional VideoHow suppliers and retailers can evolve the energy drinks category
Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.
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Promotional VideoHow Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Promotional VideoWhy the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.
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Promotional VideoBrand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.
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Promotional VideoBrand Success Stories: Thatchers Cider
We spoke to managing director Martin Thatcher and sales director Chris Milton to find out how Thatchers adapted during the pandemic, what it would have done differently and what the company has planned for 2021.
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Promotional VideoBrand Success Stories: Westons Cider
We spoke to Westons Cider’s head of business development to find out what their best move this year has been, what they would have done differently, and what their plans for the next 12 months are.
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Promotional VideoBrand Success Stories: Lyons Coffee
We spoke to Head of Category & Insight, Lyons, UCC Coffee UK and Ireland, to find out what their best move the past year has been, what they would have done differently, and what their plans are for the year to come.
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Promotional VideoBrand Success Stories: The Meatless Farm Co
We spoke to Founder of The Meatless Farm Co to find out what their best move this year has been, what they would have done differently, and what their plans for 2020 are.