All Promotions articles – Page 13
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Analysis & FeaturesWorld Cup dream is over but promo activity still buoyant
Just days ago, bunting adorned aisles; pallets of lager, cider and crisps filled foyers; and England flags were being sold full price on gondola ends rather than flogged off at a 75% discount. England’s World Cup campaign was tragically short, but its run-up brought major changes to retailers’ promotional activity ...
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NewsBidvest 3663 expands Swithenbank artisan range
Bidvest 3663 has added 116 new artisan products through a partnership with its specialist fine foods business Swithenbank…
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NewsDavid Beckham heads back to school for Sainsbury's Active Kids
It was back to school for David Beckham last week when he dropped by his old primary school in Chingford, Essex…
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Analysis & FeaturesPromotions trimmed back in switch to EDLP price war
With the grocery price war putting the emphasis on EDLP, promotions have taken something of a back seat this month…
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NewsDecaffeinated coffee market gets kick of NPD
Suppliers are looking to revive the declining and “commoditised” decaf coffee market with artisan products…
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NewsWolfblood CBBC show set for licensing deal bonanza
CBBC TV show Wolfblood will be getting its claws into further product categories through a string of licensing deals…
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NewsAsda turns 70 in-store cafés into Seattle's Best Coffee areas
Asda has completely rebranded 70 of its in-store cafés as Seattle’s Best Coffee areas…
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NewsWarner's Budgens to launch loyalty card scheme
Warner’s Budgens is set to launch a loyalty card next month…
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NewsNFRN goes to Trading Standards over Waitrose newspaper promotion
The NFRN has gone to Trading Standards over a Waitrose promotion that offers a free newspaper if more than £5 is spent…
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NewsMorrisons offers 5%-off vouchers to friends and family
Morrisons is hoping its staff can help it drum up new shoppers by giving 5%-off vouchers to their friends and families…
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NewsKerry Foods launches Brave Bones Club TV push for Cheestrings
Kerry Foods is launching a new TV campaign for Cheestrings, which will highlight its ‘real cheese’ credentials…
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Comment & Opinion
Ditch the dumb discounting! Go for smart offers
Recent research from IPM confirmed our fear many UK retailers are still relying on heavy discounting strategies…
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NewsMonster Energy guns for gamers with Call of Duty promo
CCE has set its sights on Britain’s gamers by linking up with what is set to be the biggest video game launch of the year…
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Analysis & FeaturesPromotions growth comes to a halt for first time in months
What appeared to be a relentless increase in activity on the gondola ends of UK supermarkets came to a screeching halt this month…
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Analysis & FeaturesSainsbury’s leads the way... with more deals imminent
Sainsbury’s continues to offer more deals than its rivals largely thanks to its focus on own label…
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NewsAsda calls for government to take lead on booze promos in foyers
The Asda CEO has reiterated his calls for the government to act to make retailers more responsible when selling alcohol…
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Comment & OpinionCan The Co-op win over younger shoppers?
The Co-op is looking to attract younger shoppers - and its 10% student discount could be the breakthrough it needs…
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Analysis & FeaturesAsda and Sainsbury's take lead in August price inflation fight
After spiking in June, price inflation at the top five supermarkets is tapering off…
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Analysis & FeaturesBrands mix up promotional strategies as bogof use falls
At first glance it is business as usual on the promotional space of supermarkets – but never judge a pallet by its cover…