All Promotions articles – Page 15
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NewsMorrisons offers 5%-off vouchers to friends and family
Morrisons is hoping its staff can help it drum up new shoppers by giving 5%-off vouchers to their friends and families…
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NewsKerry Foods launches Brave Bones Club TV push for Cheestrings
Kerry Foods is launching a new TV campaign for Cheestrings, which will highlight its ‘real cheese’ credentials…
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Comment & Opinion
Ditch the dumb discounting! Go for smart offers
Recent research from IPM confirmed our fear many UK retailers are still relying on heavy discounting strategies…
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NewsMonster Energy guns for gamers with Call of Duty promo
CCE has set its sights on Britain’s gamers by linking up with what is set to be the biggest video game launch of the year…
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Analysis & FeaturesPromotions growth comes to a halt for first time in months
What appeared to be a relentless increase in activity on the gondola ends of UK supermarkets came to a screeching halt this month…
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Analysis & FeaturesSainsbury’s leads the way... with more deals imminent
Sainsbury’s continues to offer more deals than its rivals largely thanks to its focus on own label…
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NewsAsda calls for government to take lead on booze promos in foyers
The Asda CEO has reiterated his calls for the government to act to make retailers more responsible when selling alcohol…
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Comment & OpinionCan The Co-op win over younger shoppers?
The Co-op is looking to attract younger shoppers - and its 10% student discount could be the breakthrough it needs…
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Analysis & FeaturesAsda and Sainsbury's take lead in August price inflation fight
After spiking in June, price inflation at the top five supermarkets is tapering off…
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Analysis & FeaturesBrands mix up promotional strategies as bogof use falls
At first glance it is business as usual on the promotional space of supermarkets – but never judge a pallet by its cover…
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Analysis & FeaturesHas Strawberrygate hulled the lengthy promos of old?
As Daphne Smallman, 76, discovered while shopping at Tesco in June 2011, some pleasures aren’t as simple as they first app…
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NewsTesco fined £300,000 over half-price strawberry offer
Tesco has been fined £300,000 for misleading consumers with a half-price offer on punnets of strawberries.
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Analysis & FeaturesBack to school displays keep promotional volumes level
In July the leading supermarkets switched a lot of their featured space to back-to-school displays…
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Comment & OpinionThe promotional party - is it over, asks Shore Capital
The UK grocery market, after having a drink with promotions, has arguably embarked on a sustained binge…
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Analysis & FeaturesBrands desert bogofs for half-price and multibuys
Bogofs have all but disappeared as a promotion mechanic this summer, new figures for The Grocer from Assosia reveal…
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Analysis & FeaturesAn outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
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Comment & OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment & OpinionThe sobering truth about alcohol sales in 2013
With alcohol sales still falling, and no major set piece events to stimulate demand, brands and retailers must work harder…
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Comment & Opinion
Beware 'price creep'
I’m encouraged to learn retailers are reading current market conditions and planning promotional activity in line with thi…