All Promotions articles – Page 18
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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Comment and Opinion
Supermarket prices: too complicated by half
The cost of food is one of the top worries for consumers, alongside energy and fuel…
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Analysis and FeaturesInflation kept in check by price-cutting Morrisons
At first glance, the topline inflation figures of the GPI suggest nothing much…
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Analysis and FeaturesCan 'simple' vouchers save Morrisons' year?
Morrisons has high hopes for its simple, inexpensive new voucher scheme system…
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NewsYoplait in Petits Filous push to get kids active
Yoplait is encouraging kids to get active by offering free after-school activities via packs of Frubes and Petits Filous.
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NewsMountain Dew seeks Halo 4 effect from video games fans
Mountain Dew - long associated with video gaming in the US - has set its sights on British gamers. The largest-ever UK…
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NewsVoucher scheme gives Morrisons new target
Morrisons is set to rollout a new at-checkout voucher scheme across its entire store estate following a trial in 10 stores…
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NewsPlum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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NewsAsda to give away school uniforms with Persil
Asda is offering shoppers the chance to win free school uniform for their child for the duration of their school life…
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NewsBooker Mega Deals add £1m per month
Booker’s Mega Deal promotions for its symbol chain Premier have generated sales of £6m in just six months…
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Analysis and FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis and FeaturesPrice promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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Analysis and FeaturesPromotions fall as multiples get set for Olympic bonanza
The countdown to the Olympics saw featured space promotions elbowed out in three of the top five this week…
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NewsOddbins mocks rules against Olympic ads
Oddbins is planning a “marketing counter-strike” in defiance of the ad restrictions surrounding the Olympics. As well…
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NewsParfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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NewsPink Lady deal pays off for Morrisons
Morrisons has hailed the success of a half-price Pink Lady apple promotion, which led to more than nine million…
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Comment and Opinion
More turbulence for booze brands
Sales of the top 100 liquor brands have grown 2.8% in value over the past year, but volume is down…
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Analysis and FeaturesTinned goods fail to keep a lid on inflation
You know the economy is in a mess when sales of baked beans fall. Promotions on tinned goods have soared by a third in a year.
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NewsDairy Crest weighs up extending £50m Frijj
Dairy Crest is eyeing a brand extension for Frijj as it seeks to double sales of the milkshake brand to £100m within five years.