All Promotions articles – Page 2
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Comment & OpinionWhy own label is set to dominate NPD and how brands should respond
Supermarket brands aren’t just cheaper – they are becoming more innovative and exciting for consumers too, says Daniel Quinn, head of innovation at The Forge
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NewsRetailers gear up for weekend of sport with array of booze offers
An unsettled weather forecast hasn’t stopped the mults piling on the discounts
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
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Comment & OpinionCMA should investigate Aldi Price Match rather than loyalty
Tesco and Sainsbury’s remove items from Aldi Price Match when the discounter lowers the price further, says David Sables, CEO of Sentinel Management Consultants
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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Analysis & FeaturesIs Amazon Prime still worth it without grocery perks?
Exclusive grocery access is the latest Prime benefit to be rescinded
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NewsMorrisons sets 70% target for More Card transactions
The Morrisons More scheme was relaunched in May 2023 with a promise of a “radical” overhaul, featuring the latest personalised tech.
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NewsSubway introduces foot-long sides alongside sandwich offer
Customers will be able to pair classic foot-long subs with foot-long sides including dippers and cookies
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Comment & OpinionWhat’s with Which?’s witchhunt against loyalty cards?
Which? claims the latest use of personalised deals could lead to an epidemic of overbuying as hapless hard-up Brits go on spending splurges in search of Clubcard rewards
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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NewsLoyalty card pricing backed by shoppers, exclusive survey reveals
Smartphones have made it easy for shoppers to download multiple loyalty apps… and not forget them
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NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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Comment & OpinionDiscounters keep the market honest and ensure shopper trust
The discounters keep us out of arguments that rage in markets like Canada, where doubts circle around retailers profiteering, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesSpotted in stores: what’s new for April 2024
Each month, we highlight new and interesting products, displays and features our team has snapped in the leading grocers