All Promotions articles – Page 20
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NewsDairy Crest weighs up extending £50m Frijj
Dairy Crest is eyeing a brand extension for Frijj as it seeks to double sales of the milkshake brand to £100m within five years.
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NewsIBM app will monitor effectiveness of deals
Software giant IBM is launching a mobile app that offers retailers and brands insight into why some promotions work and some don’t.
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Analysis & FeaturesSport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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NewsSainsbury's late delivery tenners ended
Sainsbury’s has scrapped its long-running late delivery vouchers for online orders.
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NewsSunday Olympic price promo for Costcutter
Costcutter retailers are set to get a boost over the Olympics with special Sunday promotions designed to combat
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NewsSales of New Zealand wines soar
Sales of New Zealand wines are booming as deep discounts win over cost-conscious drinkers.
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NewsMartin McColl gives c-stores brighter feel
Martin McColl is rolling out a new format for its McColl’s convenience stores.
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NewsFrijj to offer two-for-one at Thorpe Park
Dairy Crest has teamed up with Thorpe Park for a new on-pack promotion, offering a two-for-one ticket deal on bottles of Frijj milkshake.
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Analysis & FeaturesPromotions fall as retailers take a bunt on the Jubilee
The number of deals in the major multiples has fallen sharply in the past month, as Jubilee fare elbowed its way into space…
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NewsInnocent festival plans go less than smoothly
Innocent has been forced to cancel its Fruit Sports Day, following lacklustre ticket sales.
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NewsUK’s promotions habit is worst in Europe
The level of grocery products sold on deal in the UK is the highest in Europe – at 55.6% – but sales volumes are still flat.
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Comment & Opinion
'Special' offers not so special
Wouldn’t it be great if you could rely on special offers to be just that?
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NewsMoto offers 20% off in Tuesday deal
Want to avoid the sky-high prices charged at service stations? Well now there’s an app for that.
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NewsBrands are frittering money on 'ineffective' promotions
Brands are throwing money away on price discounts when there are far more cost-effective ways to drive volume sales growth…
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NewsWhich? wants OFT probe on 'dodgy' supermarket pricing
Which? has called on the Office of Fair Trading to investigate what it called the “dodgy pricing tactics” of Britain’s supermarkets.
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Analysis & FeaturesThere's 'little runway left' in the promotional takeoff
The eighth annual trade promotions survey by Ebiquity and The Grocer reveals rapidly diminishing prospects for brand growth.
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NewsWholesalers focus on Jubilee opportunity
Wholesalers are getting in the party spirit for the Diamond Jubilee with new ranges and competitions.
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Analysis & FeaturesMore featured space promos at Tesco
What a difference a month makes. In April, Tesco admitted its customers perceived it as lagging behind other mults on promotions
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Analysis & FeaturesTesco top fruit and veg promoter as total number of deals is up 43%
As healthy eating moves up the political agenda, the multiples have been upping their game in making fresh fruit and vegetables more affordable…
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Analysis & FeaturesLager market focuses on adapting promos
The industry is often warned there will come a time when the level of supermarket promotions in a category can’t be sustained.