All Promotions articles – Page 21
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NewsPlum revamps babyfood range and pushes coupons
Organic babyfood brand Plum is revamping its dairy lines with clearer messaging on pack…
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NewsAsda to give away school uniforms with Persil
Asda is offering shoppers the chance to win free school uniform for their child for the duration of their school life…
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NewsBooker Mega Deals add £1m per month
Booker’s Mega Deal promotions for its symbol chain Premier have generated sales of £6m in just six months…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Analysis & FeaturesPrice promos slash inflation at big four to a mere 1.6%
The BRC said food price inflation had crashed to a two-year low of 3.1%. Well, it’s even better than that.
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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Analysis & FeaturesPromotions fall as multiples get set for Olympic bonanza
The countdown to the Olympics saw featured space promotions elbowed out in three of the top five this week…
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NewsOddbins mocks rules against Olympic ads
Oddbins is planning a “marketing counter-strike” in defiance of the ad restrictions surrounding the Olympics. As well…
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NewsParfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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NewsPink Lady deal pays off for Morrisons
Morrisons has hailed the success of a half-price Pink Lady apple promotion, which led to more than nine million…
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Comment & Opinion
More turbulence for booze brands
Sales of the top 100 liquor brands have grown 2.8% in value over the past year, but volume is down…
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Analysis & FeaturesTinned goods fail to keep a lid on inflation
You know the economy is in a mess when sales of baked beans fall. Promotions on tinned goods have soared by a third in a year.
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NewsDairy Crest weighs up extending £50m Frijj
Dairy Crest is eyeing a brand extension for Frijj as it seeks to double sales of the milkshake brand to £100m within five years.
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NewsIBM app will monitor effectiveness of deals
Software giant IBM is launching a mobile app that offers retailers and brands insight into why some promotions work and some don’t.
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Analysis & FeaturesSport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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NewsSainsbury's late delivery tenners ended
Sainsbury’s has scrapped its long-running late delivery vouchers for online orders.
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NewsSunday Olympic price promo for Costcutter
Costcutter retailers are set to get a boost over the Olympics with special Sunday promotions designed to combat
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NewsSales of New Zealand wines soar
Sales of New Zealand wines are booming as deep discounts win over cost-conscious drinkers.
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NewsMartin McColl gives c-stores brighter feel
Martin McColl is rolling out a new format for its McColl’s convenience stores.
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NewsFrijj to offer two-for-one at Thorpe Park
Dairy Crest has teamed up with Thorpe Park for a new on-pack promotion, offering a two-for-one ticket deal on bottles of Frijj milkshake.