All Promotions articles – Page 3
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionPanorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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NewsGoodrays and CleanCo team up to highlight CBD versatility in Waitrose
Goodrays will be merchandised in the alcohol aisle for the duration of the promotion
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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NewsMorrisons fires ‘big bazooka’ at rivals as it ramps up More Card loyalty offensive
Morrisons also announced it was adding more than 70 products to its Aldi and Lidl Price Match, which launched in February this year
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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Analysis & FeaturesHow has Iceland driven growth and can it keep going?
Richard Walker is in a triumphant mood as sales rise thanks to price freezes, partnerships and NPD. Can Iceland maintain the momentum?
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NewsPoundstretcher stores giving away £10 vouchers every hour to ‘celebrate new ownership’
Stores are to randomly pick winners, in a campaign designed to highlight changes since US investment firm Fortress took over in April
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NewsCMA accused of ‘colossal waste of time’ over loyalty card probe
The CMA report looks at fuel prices and wider retailer profitability, as well as the findings from the probe it launched into loyalty cards in January
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Comment & OpinionHow to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
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Comment & OpinionSME and startup growth is being hampered by lack of data
Although fmcg SMEs hold 15% of the market by value, their products account for 27% of delisted items over the past year. Lack of data is the issue, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionWhy own label is set to dominate NPD and how brands should respond
Supermarket brands aren’t just cheaper – they are becoming more innovative and exciting for consumers too, says Daniel Quinn, head of innovation at The Forge
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NewsRetailers gear up for weekend of sport with array of booze offers
An unsettled weather forecast hasn’t stopped the mults piling on the discounts
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
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Comment & OpinionCMA should investigate Aldi Price Match rather than loyalty
Tesco and Sainsbury’s remove items from Aldi Price Match when the discounter lowers the price further, says David Sables, CEO of Sentinel Management Consultants
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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Analysis & FeaturesIs Amazon Prime still worth it without grocery perks?
Exclusive grocery access is the latest Prime benefit to be rescinded
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NewsMorrisons sets 70% target for More Card transactions
The Morrisons More scheme was relaunched in May 2023 with a promise of a “radical” overhaul, featuring the latest personalised tech.
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NewsSubway introduces foot-long sides alongside sandwich offer
Customers will be able to pair classic foot-long subs with foot-long sides including dippers and cookies