All Promotions articles – Page 4
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NewsCo-op ends rewards benefits to put focus on Member Prices
The society said it was making the changes in response to feedback from members on what they wanted most
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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NewsSpar launches £1.25 value promotion on staple goods
The new year campaign is being highlighted to shoppers with in-store PoS and Spar radio
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NewsAsda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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Comment & OpinionWhat’s driving your product and pricing decisions?
As we enter the new year, the UK economy is still in the grip of uncertainty, say Julie Neal, director, and Sabine Sayer, managing consultant, at management consultancy, Vendigital
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Comment & OpinionHow consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Comment & OpinionPromotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Analysis & FeaturesSoup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Analysis & FeaturesChristmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Comment & OpinionHow is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Analysis & FeaturesHow small brands can navigate supermarket trade investment ‘asks’
Startups and challenger brands facing ‘exorbitant’ media and promotions charges from supermarket buyers
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NewsCo-op named biggest supporter of British berry industry for 2023 season
The growers’ group has announced that Co-op achieved the highest volume growth in berry sales with a 22.1% increase across all berries
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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Comment & OpinionCan Steve Barclay navigate Defra from mess to environmental success?
Some of those who were baying for the blood of Defra secretary Thérèse Coffey might be thinking of the old adage ‘be careful what you wish for’
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Grocer 33Asda comes in comfortably cheaper than loyalty schemes
At £76.67, Asda came in £1.36 than nearest rival Morrisons
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NewsAmazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience