All Promotions articles – Page 6
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Category ReportA new dawn for plant-based?
Cost of living struggles have hit plant-based sales, but the market is looking to recover with a more natural generation of products
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Promotional FeaturesCharting a different future for category management
As a discipline, category management faces numerous challenges – but none quite as taxing as stagnation. dunnhumby reveals how a new era for category management is unfolding that meets these challenges.
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Promotional FeaturesHow retailers can rise to the personalisation challenge
Personalisation is now an expected part of customer experience. American Express shares key consumer and retailer insights around optimising your personalisation efforts to see maximum returns.
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Comment & OpinionWhat does the budget mean for fmcg growth prospects in 2025?
Efficiency will be the watchword for 2025 as businesses navigated rising expenses, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionSainsbury’s Aldi Price Match convenience store move is smart
Sainsbury’s move to introduces Aldi Price Match in its convenience stores is not only an original idea, it’s a timely one
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NewsBooker locks prices on 800 lines during Christmas season
The wholesaler’s new catering guide contains new products and festive centrepieces
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionPanorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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NewsGoodrays and CleanCo team up to highlight CBD versatility in Waitrose
Goodrays will be merchandised in the alcohol aisle for the duration of the promotion
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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NewsMorrisons fires ‘big bazooka’ at rivals as it ramps up More Card loyalty offensive
Morrisons also announced it was adding more than 70 products to its Aldi and Lidl Price Match, which launched in February this year
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Comment & OpinionWhy promotional investment is the new formula for growth
There has been a significant increase in promotional spending over the past 12 months, says Alex Lawrence, senior strategic insight director at Circana
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Analysis & FeaturesHow has Iceland driven growth and can it keep going?
Richard Walker is in a triumphant mood as sales rise thanks to price freezes, partnerships and NPD. Can Iceland maintain the momentum?
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NewsPoundstretcher stores giving away £10 vouchers every hour to ‘celebrate new ownership’
Stores are to randomly pick winners, in a campaign designed to highlight changes since US investment firm Fortress took over in April
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NewsCMA accused of ‘colossal waste of time’ over loyalty card probe
The CMA report looks at fuel prices and wider retailer profitability, as well as the findings from the probe it launched into loyalty cards in January
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Comment & OpinionHow to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
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Comment & OpinionSME and startup growth is being hampered by lack of data
Although fmcg SMEs hold 15% of the market by value, their products account for 27% of delisted items over the past year. Lack of data is the issue, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionWhy own label is set to dominate NPD and how brands should respond
Supermarket brands aren’t just cheaper – they are becoming more innovative and exciting for consumers too, says Daniel Quinn, head of innovation at The Forge
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NewsRetailers gear up for weekend of sport with array of booze offers
An unsettled weather forecast hasn’t stopped the mults piling on the discounts
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM