All Protein & sports nutrition articles
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NewsYeo Valley launches protein campaign with modern pentathlete ambassador and Garmin
The campaign highlights yoghurt’s role in muscle recovery, sustained energy and post-workout nutrition
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NewsLidl becomes ‘first supermarket to sell on TikTok Shop’
The discounter is to sell bundles of high-protein products for gym fans on TikTok Shop, while stocks last
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NewsApplied Nutrition revenues ahead of expectation following IPO
Applied Nutrition has comfortably beaten sales guidance given at the time of its IPO as the sports nutrition group published a maiden trading update
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Analysis & FeaturesHow functional food is targeting brain health and wellness
A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by ‘hustle culture’, the messaging is spot on. But do brands risk facing a legal minefield?
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsScience in Sport reset now ‘well underway’
The sports nutrition business saw revenue finally pick up in the second half of the year
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NewsFuel10K expands into home baking with duo of protein cake mixes
Each mix provides between 10g and 15g of protein per serving
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsTesco unveils Gut Sense and High Protein ranges in own-label shake-up
The ranges were developed in response to shopper demand, said Tesco
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NewsCrediton boosts protein content of Pro Mlk shake range
The processor’s brand will contain 25g of protein from March, while it is also launching a vanilla-flavoured variant
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NewsAldi rolls out Kri Kri High Super Spoon Protein Ice Cream tubs
Chocolate Hype and Peanut Butter Load provide 24g of protein per 450ml tub
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NewsMighty Slice nets almost £1m in fresh investment as Giles Brook backs high-protein cheesecake brand
Brook invested a significant chunk of the £750k round, alongside YouTuber Willne, who has more than seven million subscribers, and Harry Hugo, co-founder of influencer marketing consultancy The Goat Agency
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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Range PreviewExplore mushrooms, brain and gut food in Marks & Spencer's health range overhaul
M&S is doubling down on health and wellness with new science-backed products designed for a new breed of informed consumer
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NewsTribe raises £2.4m as it launches ‘UK first’ for energy bars
Natural energy bar challenger Tribe has raised £2.4m to back the launch of a new range made using adaptogens
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NewsTrek expands hit Biscoff range with Protein Flapjack variant
Last year’s co-branded Power bar cashed in £3.9m in its first nine months
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NewsGraham’s The Family Dairy launches high-protein ice creams and cottage cheese
The Scottish dairy supplier’s sales of protein-based dairy products now make up more than 25% of its total sales
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NewsFuel10k launches Multigrain Hoops protein cereal duo into Asda
The innovations are positioned to appeal to younger shoppers looking for ‘tasty, healthier breakfast’
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NewsThe Gym Kitchen expands chilled ready meal and food-to-go range
The innovations have rolled into Asda and Tesco, backed by a marketing push
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NewsM&S backs brain health and mushrooms in new year NPD drive
Two brand new functional food & drink ranges have launched into M&S food halls and Ocado