Walkers has added a new Streaky Bacon favour to its Quavers range ­ the brand's first new flavour in four years. Available from August 12, the newcomer has pink and yellow-striped pieces instead of the usual yellow, and the colours are reflected in the pack design. The launch will be backed by advertising in children's media such as Smash Hits, The Beano and Dandy in September to take advantage of the back-to-school period. The last Quavers flavour innovation, Prawn Cocktail, contributed to an 8% sales uplift according to the company. Trade marketing manager Cath Painter said new flavour launches were key to driving brand awareness and were proven growth drivers for the whole category. {{P&P }}

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