All Quorn articles – Page 7
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NewsExponent sets out to turn Quorn into a £300m brand
New Quorn owner Exponent has laid out plans to grow the meat-free market leader into a £300m brand within 10 years.
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NewsTesco axes two fake fish Quorn products
Quorn’s owner remains confident in its new range of fake fish products despite suffering two delistings at Tesco.
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NewsQuorn targets non-veggies with fake fish range extension
Quorn is expanding its range of 'fish' lines in a bid to reel in "concerned" fish eaters as well as veggies. Earlier this year, the meat-free brand launched two frozen fish-alternative products fish-less fingers and tuna style &...
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NewsExponent plans big TV and NPD push for Quorn and Cauldron
Quorn and Cauldron's new owners will launch an aggressive TV advertising campaign this year in a bid to reverse the decline of the meat-free category.
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NewsQuorn sold to private equity group in £205m deal
Premier Foods has confirmed the sale of its meat-free business in the latest bid by the manufacturer to cut its billion-pound debt. The Quorn and Cauldron meat-free brands have been bought by Exponent Private Equity in a deal worth £205m, with the transaction set to complete by March.
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NewsPremier fights to get higher Quorn price
Premier Foods is struggling to attract the £250m price tag it has earmarked for the sale of its meat-free brand Quorn, The Grocer understands.
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NewsIs Quorn still cool enough to help rescue Premier Foods?
Suitors are said to be circling one of Premier Foods’ key brands as it struggles to cut its debt mountain. But who will want Quorn, asks Simon Mowbray
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Vegetarian cabinets dominated by Quorn
Featured space promotions for vegetarian brands have made a slow start in 2007. In data captured from 1 to 27 January 2007, only Quorn and Grassington's have recorded offers. Quorn's activity so far this year has been on cottage pies in...
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Quorn brand gets set for the big time
Premier Foods plans to turn Quorn into a £200m brand - doubling its value. Chief executive Robert Schofield made the bullish prediction in an exclusive interview with The Grocer. The company has bought a £4m facility in Methwold,...
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Cauldron joins Quorn in Premier Foods’ veggie stable
Premier Foods has created a stronghold in the chilled vegetarian sector by snapping up meat-free and organic food producer Cauldron Foods for £27m.The Cauldron brand, which includes sausages, burgers, grills, bakes and tofu, is the arch rival...
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Quorn enters the Premier league stakes
Miles Salter talks to David Kappler, non-executive chairman of Premier Foods, about the takeover of Marlow Foods and vegetarian brand QuornWhen Premier Foods announced its takeover of Marlow Foods on Monday, June 6, the impact was...
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Quorn plans NPD after buyout
Meat-free brand Quorn plans to hit the grocery market with a spate of new product development after its purchase by Premier Foods this week.Nick Hughes, MD of Marlow Foods, which was acquired by Premier for £172m, told The Grocer that there was...
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Premier Foods buys Quorn
Premier Foods has bought Marlow Foods, the owner of meat substitute brand, Quorn, from Montagu Private Equity for £172m.As part of the deal, Premier said that Marlow would continue to operate as a stand-alone unit and would be run by its...
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US group claims Quorn damages health
A US lobby group is suing the makers of meat substitute Quorn, claiming that it can cause life threatening allergies.The Centre for Science in the Public Interest claims that it has evidence of 800 cases of allergic reactions to Quorn, these...
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The Swiss clock up 10 years of Quorn
Marlow Foods and Migros are dining out on Quorn products in Switzerland. Fiona McLelland explores the successful partnershipEvery quarter, Brägger and Saunders meet up to keep the range up to date, iron out any problems and discuss...
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Quorn is off to a healthy new year
Marlow Foods is bidding to alter perceptions and boost sales of its meat-free Quorn brand with a £2m marketing campaign in the new year.The Make Savings Massive campaign, which will run during January, is aiming to grow the £89m brand by 10%...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Kellogg's Longworth to head Quorn marketing
Rod Addy Marlow Foods has appointed Guy Longworth European marketing director for meat substitute brand Quorn, after the purchase of the company from AstraZeneca by Montagu Private Equity in May. Longworth's job will be to reinforce Quorn's...
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Quorn business is sold
Marlow Foods, maker of meat substitute brand Quorn, has been snapped up by Montagu Private Equity for £70m.The company intends to retain the business and build it up in its present form. Chief executive Nick Hughes said: "We have a great...
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Quorn for the barbecue
Marlow Foods is adding two new products to its Quorn range in time for the summer barbecue season.The manufacturer, which claims a market-leading 16.6% share of the meat-free arena, is introducing Quorn Ribsters and Quorn Balls.‘Pork...