All articles by Rachel Barnes – Page 3
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Flora drives Pro-activ sales with £15m push
Flora is putting £15m behind its Pro-activ brand in an attempt to reverse a 12% sales slump and overtake rival Benecol in the mini cholesterol-lowering drinks market. On 1 February, it is launching its biggest health-focused campaign to...
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Novelli frozen line gets £1m TV boost
Findus is ploughing more than £1m into its first ad campaign for the Jean-Christophe Novelli frozen range as the brand breaks through the £2m barrier a year after launch. The TV campaign, breaking in February, is Findus's first TV push...
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R&R targets health and super premium sectors
Rachel's Organic and Ribena are breaking into new categories with the launches of ice cream and smoothie lollies as licence owner R&R seeks to drive sales through super premium and healthier products. The February launches come after last...
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Envive supported by education drive
Procter & Gamble is investing £4m in the launch of a new product under its Always brand aimed at women with sensitive bladders. Always Envive, rolling out across the trade now, will benefit from national TV ads kicking off next month,...
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United Biscuits set to back GDA labelling
United Biscuits is expected to opt for GDA front-of-pack labelling later this year with its Go Ahead! healthier brand likely to be the first in its portfolio to roll out. The FSA has yet to carry out its research to determine which...
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Anchor revamp pushes free-range credentials
Arla Foods is ploughing £10m into its £80m Anchor butter brand this year with a complete packaging relaunch and a concerted push on Lighter Spreadable to reverse slowing sales growth. It has redesigned the range with a more modern twist...
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Alibi getting in on functional action
A new drink that claims to help the body prepare to process toxins before drinking alcohol is hoping to tap into the growing functional drink sector. Alibi, which launched into pubs and bars at the end of last year, is made from a blend...
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Dieting and health get separate Tesco ranges
Tesco is launching a new diet sub-brand this week in the first strike by one of the major supermarkets to win over the new year healthy pound. The unveiling of the 250-strong Light Choices range comes as Tesco relaunches its Healthy...
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Princes gives canned food premium values
Princes is launching a premium canned range in a bid to revitalise the brand and inject value into the struggling category. The range will still be branded Princes but will feature distinctive silver labelling to distinguish the premium...
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Richmond brings out menthol 10s
Imperial Tobacco is introducing a 10-pack to its Richmond King Size Menthol to cash in on double-digit growth in the menthol category's value. The range, the 12th launch under the Richmond value brand, will go in-store from Monday....
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'Unconscionable' emails revealed
Tesco has slammed a proposal by the Competition Commission to appoint a regulator to enforce a new, tougher code of conduct. In its provisional findings, commission chairman Peter Freeman said he believed the code "was effective in terms...
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Nestlé gift vouchers to boost Easter egg sales
Nestlé hopes to gain a major chunk of the Easter egg market with the lure of massages and golf lessons included in the price of a £4.99 egg. The Experience eggs come with a pamper voucher in an Aero gift set or an activity voucher in a...
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Marlboro adds low tar cigarette packs
Philip Morris is launching a third product to its Marlboro brand aimed at smokers wanting a smoother taste and a third of the tar of the standard line. Marlboro Silver contains 3mg of tar compared with 6mg for Marlboro Gold and 10mg for...
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Galaxy's £1m Christmas ad
Mars is ploughing £1m into a TV campaign to promote its new Galaxy Mistletoe Kisses this Christmas. The commercial, which breaks this week, tells the story of a gnome who's in charge of creating Galaxy Mistletoe Kisses. Actor Michael...
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Cigarette fights to get fair trade label
A company claiming to produce the UK's first ethically sourced cigarettes is being refused accreditation from the Fairtrade Foundation. The brand, 1st-nation, has been developed by Native American Mohawk Indians and is made on their...
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Barnes joins Wash & Go
Footballer John Barnes has been signed up as the face of a new in-school charity campaign for Procter & Gamble's shampoo brand Wash & Go. Score Ethiopia campaign is a tie-up between Procter & Gamble and UK-based education charity Link...
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Functional bar gets a kick from taurine
A new flapjack-style bar that "boosts body and mind" is claiming to be the first snack product to contain the Red Bull key ingredient taurine. The Will Bar comes in two flavours: coco-a-go-go, with caffeine and taurine; and booster...
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Tesco axes kids' range for new Disney venture
Tesco is ditching its kids own label to replace it with a healthy range co-branded with Disney. Through the tie up, which will kick off initially on fresh fruit and dairy next month, it believes it can double the 25-strong kids...
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Europe picks up Asian colour nutrition trend
Marketing foods by colour to reinforce their health credentials is set to be the next big trend for product manufacturers, Mintel has forecast. The trend for 'coloured foods' has become a craze in Japan and other Far East countries in...
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Lea & Perrins gets premium appeal
Heinz is taking Lea & Perrins Worcestershire Sauce into the premium market with a special edition bottle and extra mature variety to encourage its wider use as a condiment. The Extra Matured Special Edition version has been matured for...