All articles by Rachel Graham
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Analysis and Features
10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Analysis and Features
Brits less worried about ultra-processed foods than Europeans
Britain’s reputation as the fat man of Europe seems unlikely to change, as a new study shows Brits’ knowledge and concerns about ultra-processed foods is lagging behind our European neighbours
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Analysis and Features
The best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Comment and Opinion
Why Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Analysis and Features
Inside Pasta Evangelists: A fresh pasta factory made for dark kitchens
Meal kit service Pasta Evangelists has unveiled its new 47,000 sq ft production facility on the premises of Bestway’s first warehouse in Acton, London
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Analysis and Features
Power List: the black leaders blazing the trail in fmcg
Ethnic diversity is improving across fmcg boards – thanks in no small part to this inspirational lineup of black leaders in grocery, many of whom are determined to help others follow suit
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Analysis and Features
10 activists making grocery a better industry for the LGBTQ+ community
From managers who have improved workplace culture to LGBTQ+ role models, we shine a light on those increasing visibility and inclusivity in the fmcg industry
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Comment and Opinion
Six key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Comment and Opinion
Rated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
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Comment and Opinion
Five things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment and Opinion
Why the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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Analysis and Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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Analysis and Features
Heinz Beanz pizzas return: the strategy behind NPD spree
As Heinz brings back its beans-topped pizzas last seen in the early 2000s, check out all its weird and wonderful launches from the past two years
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Comment and Opinion
All the April Fools’ food & drink launches for 2022
Fmcg brands became all-out pranksters for 1 April, with fake products and spoof news stories appearing on social media
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Analysis and Features
The women making a living tackling food waste in the supply chain
To celebrate International Women’s Day coinciding with Food Waste Action Week, we spoke to some of the women working to reduce food waste in the supply chain and around the world to see what the industry can learn
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Analysis and Features
Inside the shop that will never make a sale
B Corp UK’s Good News corner shop doesn’t sell a single item. It does give a few away for free though. So how does it make sense for brands?
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Analysis and Features
How shipping container bug farms could solve poultry’s soya problem
Cambridge-based agritech business Better Origin secured a contract with Morrisons in December 2021 to install its shipping containers on 10 of its farms as the retailer chases carbon neutral eggs
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Comment and Opinion
Why Morrisons’ Farmer Christmas is the new fmcg heart-throb
Captain Birdseye has taken a step back, so food has a new sex symbol. And no it’s not Jeremy Clarkson
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Comment and Opinion
Tesco can afford to ignore vaccinated Santa controversy
Santa flashing his QR code at border control in its Christmas ad has, predictably, caused outrage on Twitter
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Analysis and Features
Inside Weezy Paddington: the bright, colourful dark store for foodies
Weezy’s dark store is not what you might expect. A bright, colourful space filled with local meat, bread and fruit, it wants to give ‘health-conscious foodies’ what the supermarkets can’t