Waitrose is hopping into the Easter season with a selection of luxury indulgent treats and twists on classic favourites. This year’s range highlights premium confectionery, bold bakery additions and playful products to delight shoppers of all ages.
New for 2025 are Flat Eggs, including the Blonde Chocolate & Biscuit Flat Egg and hot cross buns get an adventurous update, with the No.1 Apricot & Stem Ginger Hot Cross Buns.
“The hybrid croissant trend continues to inspire our bakery innovations,” says Serena Jackson, seasonal bakery product developer. “We’ve introduced our oversized No.1 Chocolate Croissant this year, perfect for sharing and packed with blonde chocolate and biscuit inclusions.”
Waitrose also taps into playful trends with items like bunny-shaped crumpets and cute character Sunny Side Sam returning on new Cube Cakes.
“Our customers are looking for moments of indulgence this Easter,” says Jayne Brennan, Easter confectionery buyer. “Whether it’s premium chocolate or nostalgic hot cross buns, we’ve created a range that caters to every celebration. With trends favouring premium indulgence, adventurous flavours and shareable moments, Waitrose’s Easter range continues to blend tradition with modern excitement.”
No.1 Dark Chocolate & Nut Flat Egg
£12/204g
Available from 3 February
Made from dark chocolate flecked with crunchy hazelnut praline, with a hollow half mini egg and a scattering of flaked almonds, caramelised hazelnut and pecan pieces.
No.1 Blonde Chocolate & Biscuit Flat Egg
£12/178g
Available from 3 February
Made from creamy No.1 blonde chocolate with crunchy biscuit crumbs. It has a hollow half mini egg and a scattering of caramelised biscuit and fleur de sel.
No.1 Milk Chocolate Flat Egg
£12/190g
Available from 3 February
Made from milk chocolate with crunchy feuilletine and fleur de sel. It has a hollow half mini egg and a scattering of chocolate flakes shimmered with gold.
No.1 3 Duo Eggs
£7.50
Available from 3 February
Inside has two fillings: silky salted caramel and velvety hazelnut praline. Made of smooth milk chocolate and speckled with bronze shimmer.
No.1 9 Blue Eggs
£7
Available from 3 February
Inside the egg is filled with salted caramel.
Caramel Sunny Side Sam Egg Cups
£4.50/50g (5x10g)
Available from 3 February
Sunny Side Sam returns in the form of milk chocolate cups filled with creamy caramel.
Hot Cross Bun Fudge
£3.50/130g
Available from 3 February
Seville orange marmalade, cinnamon and raisin fudge with a hot cross bun inspired flavour. Handmade in Harrogate in small batches.
No.1 Chocolate Croissant
£15/275g
Available from 10 February
The Chocolate Croissant from Waitrose’s No.1 range made from creamy blonde chocolate with crunchy pieces of biscuit. Drizzled with milk chocolate and finished with crunchy chocolate crumbs.
Sunny Side Sam Milk Chocolate Lollies
£2/40g (4x10g)
Available now
Decorated lollies made from milk chocolate, wrapped with Sunny Side Sam and Hip Hop Harri characters.
Bakery and Patisserie:
Apple & Cinnamon Hot Cross Bunettone
£12/750g
Available from 17 February
Panettone with an Easter makeover, inspired by hot cross buns. Gently spiced Italian cake is made with sultanas and apple filling. Comes with a cinnamon icing sugar to dust on before serving. Made to a traditional recipe in a family-run bakery in Piedmont, Italy, taking over 24 hours to create.
No.1 Apricot and Stem Ginger Hot Cross Buns
£3/four-pack
Available from 19 February
Apricot & Stem Ginger Hot Cross Buns from the No.1 range made with a sourdough starter, lightly spiced, with apricot pieces and stem ginger.
Hot Cross Danish
£1.60/each
Available from 19 February
Danish pastry with a sweet, spiced filling of sultanas and mixed peel, finished with a ‘cross’ of vanilla-flavour fondant. Available at counters and in cafés.
Little Lamb Cakes
£4.50/four-pack
Available from 31 March
Little Lamb cupcakes made from golden sponge, hand-piped with vanilla buttercream and topped with sugar paste decorations.
Sunny Side Sam Cube Cakes
£4.50/four-pack
Available from 31 March
Chocolate sponges with chocolate buttercream covered in milk chocolate and topped with a mini Sunny Side Sam character.
Easter Bunny Crumpets
£1.50/300g
Available from 1 April
Bunny-shaped crumpets. Suitable for vegans.
No comments yet