Marks & Spencer is going all in with health and wellness, unveiling more than 100 new and revamped products targeting health-conscious shoppers. New lines include the Brain Food range, expansions in gut health, high-protein meals, and an investment in its weight management range Count On Us.
“Eating healthily can be really complicated, with lots of confusing and conflicting information out there. It’s our job at M&S to help cut through the noise and focus on supporting customers and innovating in areas that matter the most to them,” explains Rebecca Brown, senior nutritionist at M&S.
“We know the idea of function over reduction is particularly important for our customers at the moment. They want food that’s going to boost their nutrition and provide a benefit, while still tasting totally delicious.”
The Brain Food range taps into the trend for cognitive health, offering snacks and drinks fortified with omega-3, iodine, and other nutrients.
Standouts include the Brain Ball, a bite-sized blend of almond butter, berries and raspberry powder, and Oat of the Blue, a creamy spirulina-based drink packed with B12 and iodine.
The retailer is also giving mushrooms a moment in the spotlight. Its Yay Mushrooms shots were developed in partnership with Royal Botanic Gardens, Kew. The drinks feature lion’s mane and reishi mushrooms, paired with flavours like apple and ginger. The Good Gut range is also being expanded, with fibre-rich snacks like the Good Gut Ball and the 35 Plants Salad, catering to the popularity of gut health.
Brain Food
Brain Ball
£1.50/40g
A mixed berry ball, filled with almond butter and coated in raspberry powder. High in iron and zinc.
Mixed Berry Bar
£1/40g
Mixed Berry Bar made from date paste with crunchy almonds and smooth almond butter, and freeze-dried berries. Enriched with vitamins C, D, B12, iron, and zinc. Also available in a four-pack.
Blueberry Yoghurt Bowl
£3/200g
Brain Food Blueberry Yoghurt Bowl with spirulina and blueberry compote, topped with granola.
Oat of the Blue
£2.75/250ml
High in iodine and vitamin B12. Creamy oat and coconut milk refresher.
Smoked Salmon, Egg & Edamame Pot
£3.50/110g
Smoked Salmon, Egg a& Edamame Pot with responsibly sourced oak-smoked Scottish salmon.
Blueberry & Walnut Shot
£1/30g
Crunchy walnuts, blueberries, roasted coconut, sunflower seeds and pumpkin seeds. High in folate and a source of iron.
Super Salmon Salad
£5.75/230g
Super Salmon Salad containing responsibly sourced and fully traceable fish. High in omega-3 and a source of vitamin B12, and comes with a creamy miso caesar dressing.
Tropical Kefir Shot
£1.50/150ml or £4/3x150ml
Tropical Kefir Shot combines gut-friendly fermented British milk with flavours of mango, passion fruit and pineapple. Each shot is packed with live cultures, helping to support digestive health. It’s also a source of iodine and vitamin B12. Also available in a three-pack.
Super Seeded Nut Butter
£2.65/340g
Super Seeded Nut Butter with hi-oleic peanuts, chia, pumpkin, sunflower and golden linseeds. High in iron and zinc.
Granola Super Seeded
£3.50/400g
Granola Super Seeded made with cinnamon-flavoured toasted wholegrain oats, puffed rice and barley flakes, sprinkled with apple pieces, raisins, mixed seeds and nuts. High in iron and zinc to support brain health.
Super Smoothie
£2.50/350ml
Super Smoothie made with banana, apple, guava and coconut, plus added magnesium, zinc and vitamin B12.
Yay Mushrooms
Vanilla Latte
£1.90/250ml
Made with British milk, cold brew coffee, and lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew.
Creamy Cacao Oat Milk
£2.75/250ml
Coconut milk enriched with cocoa powder and a hint of vanilla, infused with maca root and lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew. Enjoy chilled.
Golden Turmeric Oat Drink
£2.75/250ml
Golden Turmeric Oat Drink with oat and coconut milk, lion’s mane mushroom, turmeric, ginger, cinnamon, and cardamom. Lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew.
AM/PM Mushroom Cold Pressed Shots
£1.60/100ml or £3/2x200ml or £4/500ml
AM shot with apple, ginger, lime, ginseng and lion’s mane mushroom. PM shot with cherry, coconut, chamomile, lavender and reishi mushroom. Lion’s mane and reishi mushrooms verified by the experts at Royal Botanic Gardens, Kew. Available in individual AM and PM shots, duo pack, as well as in 500ml dosing bottles.
High Protein
Naked Green Goddess Chicken Salad
£5.75/250g
Naked Green Goddess Chicken Salad with charred British chicken breast, hearty quinoa, lentils and avocado, with a zesty lemon and basil yoghurt dressing.
Cookies & Cream Protein Bar
£2.25/55g
Low-sugar Cookies & Cream Protein Bar wrapped in milk chocolate, containing 20g of protein.
Peanut Butter Protein Bar
£2.25/55g
High-protein, low-sugar Peanut Butter Protein Bar, coated in milk chocolate and packing 20g of protein.
Protein Ball
£1.50/40g
Packing 8g of protein, cocoa and peanut Protein Ball filled with peanut butter and coated in cocoa powder. Also high in fibre.
Beef Brisket & Butter Beans
£6/380g
Slow-cooked beef brisket with curly kale on rich tomato, butter bean and butternut squash base. With 33g of protein and 33g of carbohydrates as well as two of the 5 a day.
Halloumi Shakshuka
£5.50/400g
Slow-cooked pulled pork with a teriyaki dressing, a sesame butternut and carrot crush, and a mix of green vegetables. With 34g of protein, 19g of carbohydrates as well as two of the 5 a day.
Cod, Prawn & Scallop Linguine
£6/390g
Chunks of cod, scallops and prawns in a spicy tomato sauce with wholewheat linguine, semi-dried tomato wedges and spinach. With 30g of protein, 27g of carbohydrates and one of the 5 a day.
Bang Bang Cauliflower
£5.50/375g
Roasted cauliflower florets with a creamy peanut, coconut and chilli sauce. Served with a mix of cauliflower rice, wholegrain rice, lentils and edamame beans. A vegan option for a high-protein meal containing 21g of protein, 29g of carbohydrates and two of the 5 a day.
Buffalo Chicken
£5.50/370g
Chargrilled chicken chunks in a spicy sauce, with a mix of roasted sweet potato, peppers, onions and kidney beans on a bed of brown and cauliflower rice. With 36g of protein, 36g of carbohydrates and two of the 5 a day.
Chicken & Mushroom Courgetti
£5.50/390g
Chargrilled chicken chunks and courgetti in a creamy basil and mushroom sauce. With 34g of protein, 7g of carbohydrates and two of the 5 a day.
Bang Bang Chicken
£5.50/355g
Chargrilled chunks of chicken with a creamy peanut, coconut and chilli sauce. Served with a mix of cauliflower rice, wholegrain rice, edamame beans and spring onion. With 44g of protein, 28g of carbohydrates and one of the 5 a day.
Chocolate Hazelnut Spread
£5/200g
High-protein chocolate hazelnut spread with crunchy hazelnut pieces. Contains 5g of protein.
Marmite Cheese Clouds
£1.25/20g
Cheddar cheese and Marmite combined in baked bites, crisp on the outside, light and airy inside. Each pack contains 7g of protein.
Good Gut
35 Plants Salad
£5.75/280g
35 Plants Salad featuring rice, quinoa and lentils alongside a mix of veggies and a green tahini live yoghurt dressing.
35+ Gut Booster Mega Mix
£5/300g
35+ Gut Booster Mega Mix is a blend of seeds, pine kernels, goji berries, legumes, nuts, grains, and dried lion’s mane mushroom that is a natural source of calcium. Naturally rich in fibre, vitamins and minerals.
Gut Ball
£1.50
Gut Ball is a nutritious blend of almond butter and date paste, with crunchy almonds and apple purée. Fortified with added calcium and vitamin D.
Vanilla Kefir Drink
£2.90/500ml
Vanilla Kefir Drink made with British milk and containing billions of live cultures. A source of both calcium and protein.
Count On Us
Piri Piri Chicken
£4.25/350g
Chargrilled chicken breast in a piri piri sauce with roasted red peppers, onions and spicy rice. 354 calories per pack, high in protein and two of the 5 a day.
Roasted Vegetable, Mozzarella & Tomato Pasta
£3.75/350g
Roasted courgettes, peppers and onions in a rich tomato sauce with mozzarella pearls. A vegetarian option containing 312 calories per pack, a source of protein and two of the 5 a day.
Roasted Vegetable Biryani
£4/360g
Seared cauliflower and roasted peppers and onions with rice in a lightly spiced tomato sauce. A vegetarian offering containing 322 calories per pack, a source of fibre and two of the 5 a day.
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