Marks & Spencer is going all in with health and wellness, unveiling more than 100 new and revamped products targeting health-conscious shoppers. New lines include the Brain Food range, expansions in gut health, high-protein meals, and an investment in its weight management range Count On Us.

“Eating healthily can be really complicated, with lots of confusing and conflicting information out there. It’s our job at M&S to help cut through the noise and focus on supporting customers and innovating in areas that matter the most to them,” explains Rebecca Brown, senior nutritionist at M&S.

“We know the idea of function over reduction is particularly important for our customers at the moment. They want food that’s going to boost their nutrition and provide a benefit, while still tasting totally delicious.”

The Brain Food range taps into the trend for cognitive health, offering snacks and drinks fortified with omega-3, iodine, and other nutrients.

Standouts include the Brain Ball, a bite-sized blend of almond butter, berries and raspberry powder, and Oat of the Blue, a creamy spirulina-based drink packed with B12 and iodine.

The retailer is also giving mushrooms a moment in the spotlight. Its Yay Mushrooms shots were developed in partnership with Royal Botanic Gardens, Kew. The drinks feature lion’s mane and reishi mushrooms, paired with flavours like apple and ginger. The Good Gut range is also being expanded, with fibre-rich snacks like the Good Gut Ball and the 35 Plants Salad, catering to the popularity of gut health.

Brain Food

Brain Ball

29428892_EFOP_BRAIN FOOD BRAIN BALL JL

£1.50/40g

A mixed berry ball, filled with almond butter and coated in raspberry powder. High in iron and zinc.

 

Mixed Berry Bar

29428861_EFOP_MIXED BERRY SINGLE BAR JL

£1/40g

Mixed Berry Bar made from date paste with crunchy almonds and smooth almond butter, and freeze-dried berries. Enriched with vitamins C, D, B12, iron, and zinc. Also available in a four-pack.

 

Blueberry Yoghurt Bowl

29431205_EFOP_BLUEBERRY YOGHURT BOWL JL

£3/200g

Brain Food Blueberry Yoghurt Bowl with spirulina and blueberry compote, topped with granola. 

 

Oat of the Blue

29431151_EFOP_OAT OF THE BLUE JL

£2.75/250ml

High in iodine and vitamin B12. Creamy oat and coconut milk refresher.

 

Smoked Salmon, Egg & Edamame Pot

29435289_EFOP_SMOKED SALMON EGG AND EDAMAME POT JL

£3.50/110g

Smoked Salmon, Egg a& Edamame Pot with responsibly sourced oak-smoked Scottish salmon.

 

Blueberry & Walnut Shot

29435340_EFOP_Blueberry and walnut Focus Shot 30g

£1/30g

Crunchy walnuts, blueberries, roasted coconut, sunflower seeds and pumpkin seeds. High in folate and a source of iron.

 

Super Salmon Salad

29435302_EFOP_FOTM Brain Health Super Salmon Salad FW 230g

£5.75/230g

Super Salmon Salad containing responsibly sourced and fully traceable fish. High in omega-3 and a source of vitamin B12, and comes with a creamy miso caesar dressing. 

 

Tropical Kefir Shot

29445226_EFOP_FOTM Tropical Brain Shot FW 150ml

£1.50/150ml or £4/3x150ml

Tropical Kefir Shot combines gut-friendly fermented British milk with flavours of mango, passion fruit and pineapple. Each shot is packed with live cultures, helping to support digestive health. It’s also a source of iodine and vitamin B12. Also available in a three-pack.

 

Super Seeded Nut Butter

29434756_EFOP_Super Seeded Crunchy Peanut Butter FW 340g

£2.65/340g

Super Seeded Nut Butter with hi-oleic peanuts, chia, pumpkin, sunflower and golden linseeds. High in iron and zinc.

 

Granola Super Seeded

29434725_EFOP_Brain Health Granola FW 400g

£3.50/400g

Granola Super Seeded made with cinnamon-flavoured toasted wholegrain oats, puffed rice and barley flakes, sprinkled with apple pieces, raisins, mixed seeds and nuts. High in iron and zinc to support brain health.

 

Super Smoothie

29432875_EFOP_SUPER SMOOTHIE BRAIN FOOD JL

£2.50/350ml

Super Smoothie made with banana, apple, guava and coconut, plus added magnesium, zinc and vitamin B12. 

 

Yay Mushrooms

Vanilla Latte

29435388_EFOP_VANILLA LATTE JL

£1.90/250ml

Made with British milk, cold brew coffee, and lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew.

 

Creamy Cacao Oat Milk

29431175_EFOP_-CREAMY-COCAO-OAT-MILK-JL

£2.75/250ml

Coconut milk enriched with cocoa powder and a hint of vanilla, infused with maca root and lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew. Enjoy chilled.

 

Golden Turmeric Oat Drink

29431182_EFOP_Golden Turmeric Oat Drink JL

£2.75/250ml

Golden Turmeric Oat Drink with oat and coconut milk, lion’s mane mushroom, turmeric, ginger, cinnamon, and cardamom. Lion’s mane mushroom verified by the scientists at Royal Botanic Gardens, Kew.

 

AM/PM Mushroom Cold Pressed Shots

£1.60/100ml or £3/2x200ml or £4/500ml

AM shot with apple, ginger, lime, ginseng and lion’s mane mushroom. PM shot with cherry, coconut, chamomile, lavender and reishi mushroom. Lion’s mane and reishi mushrooms verified by the experts at Royal Botanic Gardens, Kew. Available in individual AM and PM shots, duo pack, as well as in 500ml dosing bottles.

 

High Protein

Naked Green Goddess Chicken Salad

29431137_EFOP_NAKED GREEN GODDESS CHICKEN SALAD JL

£5.75/250g

Naked Green Goddess Chicken Salad with charred British chicken breast, hearty quinoa, lentils and avocado, with a zesty lemon and basil yoghurt dressing.

 

Cookies & Cream Protein Bar

29390281_EFOP_COOKIES & CREAM MILK CHOC PROTEIN BAR 20G JL

£2.25/55g

Low-sugar Cookies & Cream Protein Bar wrapped in milk chocolate, containing 20g of protein.

 

Peanut Butter Protein Bar

29393459_EFOP_PEANUT BUTTER MILK CHOC PROTEIN BAR 20G JL

£2.25/55g

High-protein, low-sugar Peanut Butter Protein Bar, coated in milk chocolate and packing 20g of protein.

 

Protein Ball

29428885_EFOP_GOOD GUT PROTEIN BALL COCOA PEANUT 8G JL

£1.50/40g

Packing 8g of protein, cocoa and peanut Protein Ball filled with peanut butter and coated in cocoa powder. Also high in fibre.

 

Beef Brisket & Butter Beans

29438174_EFOP_BEEF BRISKET JL

£6/380g

Slow-cooked beef brisket with curly kale on rich tomato, butter bean and butternut squash base. With 33g of protein and 33g of carbohydrates as well as two of the 5 a day.

 

Halloumi Shakshuka

29438211_EFOP_MAIN HALLOUMI SHAKSHUKA PROTEIN 23G JL

£5.50/400g

Slow-cooked pulled pork with a teriyaki dressing, a sesame butternut and carrot crush, and a mix of green vegetables. With 34g of protein, 19g of carbohydrates as well as two of the 5 a day.

 

Cod, Prawn & Scallop Linguine

29438242_EFOP_COD SCOLLOP & PRAWN LINGUINE JL

£6/390g

Chunks of cod, scallops and prawns in a spicy tomato sauce with wholewheat linguine, semi-dried tomato wedges and spinach. With 30g of protein, 27g of carbohydrates and one of the 5 a day.

 

Bang Bang Cauliflower

29438204_EFOP_Bang Bang Cauliflower FW 365g

£5.50/375g

Roasted cauliflower florets with a creamy peanut, coconut and chilli sauce. Served with a mix of cauliflower rice, wholegrain rice, lentils and edamame beans. A vegan option for a high-protein meal containing 21g of protein, 29g of carbohydrates and two of the 5 a day.

 

Buffalo Chicken

29438235_EFOP_Buffalo Chicken FW 370g

£5.50/370g

Chargrilled chicken chunks in a spicy sauce, with a mix of roasted sweet potato, peppers, onions and kidney beans on a bed of brown and cauliflower rice. With 36g of protein, 36g of carbohydrates and two of the 5 a day.

 

Chicken & Mushroom Courgetti

29438228_EFOP_Chargrilled Chicken Courgetti FW 390g

£5.50/390g

Chargrilled chicken chunks and courgetti in a creamy basil and mushroom sauce. With 34g of protein, 7g of carbohydrates and two of the 5 a day.

 

Bang Bang Chicken

29438181_EFOP_Bang Bang Chicken FW 355g

£5.50/355g

Chargrilled chunks of chicken with a creamy peanut, coconut and chilli sauce. Served with a mix of cauliflower rice, wholegrain rice, edamame beans and spring onion. With 44g of protein, 28g of carbohydrates and one of the 5 a day.

 

Chocolate Hazelnut Spread

29434749_EFOP_CHOC HAZELNUT SPREAD 5G PROTEIN JL

£5/200g

High-protein chocolate hazelnut spread with crunchy hazelnut pieces. Contains 5g of protein.

 

Marmite Cheese Clouds

29432165_EFOP_MARMITE CHEESE CLOUDS 7G PROTEIN JL

£1.25/20g

Cheddar cheese and Marmite combined in baked bites, crisp on the outside, light and airy inside. Each pack contains 7g of protein.

 

Good Gut

35 Plants Salad

29431168_EFOP_Gut Health 30 Plants Salad

£5.75/280g

35 Plants Salad featuring rice, quinoa and lentils alongside a mix of veggies and a green tahini live yoghurt dressing. 

 

35+ Gut Booster Mega Mix

29447909_EFOP_GUTBOOSTER MEGAMIX JL

£5/300g

35+ Gut Booster Mega Mix is a blend of seeds, pine kernels, goji berries, legumes, nuts, grains, and dried lion’s mane mushroom that is a natural source of calcium. Naturally rich in fibre, vitamins and minerals.

 

Gut Ball

29428878_EFOP_GOOD GUT GUT BALL APPLE & ALMOND JL

£1.50

Gut Ball is a nutritious blend of almond butter and date paste, with crunchy almonds and apple purée. Fortified with added calcium and vitamin D.

 

Vanilla Kefir Drink

29441747_EFOP_Vanilla Kefir Drink JL

£2.90/500ml

Vanilla Kefir Drink made with British milk and containing billions of live cultures. A source of both calcium and protein.

 

Count On Us

Piri Piri Chicken

29435258_EFOP_COU Peri Peri Chicken FW 350g

£4.25/350g

Chargrilled chicken breast in a piri piri sauce with roasted red peppers, onions and spicy rice. 354 calories per pack, high in protein and two of the 5 a day.

 

Roasted Vegetable, Mozzarella & Tomato Pasta

29435265_EFOP_COU Roasted Vegetable Mozzarella and Tomato Pasta FW 350g

£3.75/350g

Roasted courgettes, peppers and onions in a rich tomato sauce with mozzarella pearls. A vegetarian option containing 312 calories per pack, a source of protein and two of the 5 a day.

 

Roasted Vegetable Biryani

29435227_EFOP_COU Cauliflower Biryani FW 360g

£4/360g

Seared cauliflower and roasted peppers and onions with rice in a lightly spiced tomato sauce. A vegetarian offering containing 322 calories per pack, a source of fibre and two of the 5 a day.