Sainsbury’s has lifted the lid on its 2024 Taste the Difference Christmas range, blending premium with convenience. This year, there’s a focus on seafood with new additions including Lobster Thermidor Crumpets, Smoked Salmon & Maple Terrine, King Prawns in Duvets, Mini Scallop & Chorizo Shells and a Shellfish Medley.

“We know spending time with family and friends takes priority so we’ve taken the fuss out of cooking with new launches like our Christmas Dinner Box which is ready to serve in just an hour,” says Sainsbury’s director of product innovation Claire Hughes.

“Whether you’re looking for scrumptious party food and sensational centrepieces to wow guests, chocolate hazelnut sweet treats to indulge in, or a festive tipple to warm your cockles this winter, you’ll be able to Taste the Difference in every sip, scoop, and mouthful.”

The retailer has leaned into gifting this Christmas, offering a mix of decorative packaging across the range, from mini panettones to Christmas tree biscuit tins and geometric liqueur bottles.

Sainsbury’s also aims to broaden its appeal to time-pressed shoppers this year with new food-to-go items like the Porchetta Sandwich and Veggie Wrap, along with more elaborate centrepieces for those opting for a traditional Christmas dinner.

Party food

Mini Scallop & Chorizo Shells

Sainsbury's Taste the Difference Party Food (Christmas 2024_Final)

£6/eight-pack
Available 11 December

Scallops and chorizo with a tomato and smoked paprika relish, topped with cheesy breadcrumbs.

 

King Prawns in Duvets with a Sweet & Spicy Tomato Dipping Sauce

Sainsbury's Taste the Difference Party Food (Christmas 2024_Final)

£5.25/eight-pack
Available 13 November

Tail-on king prawns wrapped in a light, crisp dough ‘duvet’ served with a tangy tomato dip.

 

Ice Ice Bao-by Penguins

Sainsbury's Taste the Difference Party Food (Christmas 2024_Final)

£6/eight-pack
Available 13 November

Vegan-friendly Vietnamese hand-crafted bao buns with penguin designs, filled with a mixture of char siu vegetables and king oyster, oyster, and shiitake mushrooms.

 

Dinky Dim Sum Veggie Selection

Sainsbury's Taste the Difference Dinky Dim Sum (Christmas 2024_Final)

£5.25/12-pack
Available 13 November

Dim sum handmade to look like mini vegetables. Vegan and filled with carrot & orange, tomato & basil, or pea & mint to match their appearance.

 

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Starters

Smoked Salmon & Maple Terrine

Sainsbury's Taste the Difference Starters (Christmas 2024_Final)

£7.50/375g
Available 18 December

Layered terrine of honey roast Scottish salmon mousse, maple mousse, and cold smoked Scottish salmon. With orange zest, parsley, and pink peppercorns.

 

Shellfish Medley with Lemon & Pepper Butter

Sainsbury's Taste the Difference Starters (Christmas 2024_Final)

£15/400g
Available 18 December

Medley of king prawn crevettes, peeled king prawns, and Patagonian scallops. In lemon, black pepper, and pink peppercorn butter, garnished with lemon wedge and samphire.

 

Prawn & Scallop Shells with Samphire & Citrus Butter

Sainsbury's Taste the Difference Starters (Christmas 2024_Final)

£4.50/150g
Available 18 December

Patagonian scallops and king prawns, baked in a scallop shell and garnished with samphire, Spanish orange, lime zest, and lemon butter.

 

Lobster Thermidor Crumpets

Sainsbury's Taste the Difference Lobster Thermidor Crumpets (Christmas 2024_Final)

£4.50/200g
Available 18 December

Signature sourdough crumpets topped with thermidor sauce, pieces of lobster, and garnished with parsley and parmesan cheese.

 

Mains

Slow Cooked Proper Christmas Dinner Box

Sainsbury's Taste the Difference Slow Cooked Proper Christmas Dinner in a Box (Christmas 2024_Final)

£45/3.35kg
Available 1 December

Christmas Dinner Box for four, ready in an hour. Featuring a boneless buttermilk-brined turkey joint topped with pork & chestnut stuffing and wrapped in dry-cured bacon, along with pigs in blankets, crispy beef dripping roast potatoes, carrots and parsnips in a honey mustard and thyme butter, and a turkey gravy.

 

Topside of Beef with Basting Fat Spread

Sainsbury's Taste the Difference Topside Beef & Lamb Shoulder (Christmas 2024_Final)

£22/kg
Available 11 December

Topside of British beef matured for 30 days and topped with a salt and pepper-infused basting fat. Cooks in as little as 50 minutes.

 

Slow Cooked Lamb Shoulder with Red Wine & Marsala Gravy

Sainsbury's Taste the Difference Topside Beef & Lamb Shoulder (Christmas 2024_Final)

£38/2kg
Available 1 December

Bone-in lamb shoulder, slow-cooked in cabernet sauvignon red wine and rosemary, drizzled with a marsala gravy.

 

Bone-in Crackling Gammon with a Festive Spiced Glaze

Sainsbury's Taste the Difference Maple Spiced Gammon Joint (Christmas 2024_Final)

£30/2.28kg
Available 20 November

Traditional dry-cured gammon joint from outdoor-bred British pigs, served with a festive spiced glaze and crisp crackling. 

 

Vegan Roast Carrot Galette

Sainsbury's Taste the Difference Vegan & Vegetarian Centrepieces (Christmas 2024_Final)

£9/500g
Available 6 December

Vegan galette with harissa-roasted carrots and vegan orange cream. Crispy, herby crumb on top and wrapped in hand-raised vegan puff pastry.

 

Vegetarian Mushroom Wellington

Sainsbury's Taste the Difference Vegan & Vegetarian Centrepieces (Christmas 2024_Final)

£8.50/500g
Available 6 December

Wellington filled with portobello, chestnut, and porcini mushrooms, baby onions, tender leaf spinach, and a hint of thyme. With hand-crafted pastry holly leaves.

 

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Food-to-go

A Very Veggie Christmas Wrap

Sainsbury's Taste the Difference Christmas Wraps & Sandwiches (Christmas 2024_Final)

£4.25/213g
Available 28 October

Veggie wrap with sweet roasted butternut squash, a crumbled feta and pesto mix, mulled wine pickled cabbage, spinach, and a herb stuffing.

 

Festive Porchetta Sandwich

Sainsbury's Taste the Difference Christmas Wraps & Sandwiches (Christmas 2024_Final)

£4.50/221g
Available 28 October

Porchetta, cranberry-jewelled stuffing, gravy mayonnaise, fresh apollo lettuce, and sweet cranberry sauce, sandwiched between onion bread.

 

Desserts

Brie aux Truffle

Sainsbury's Taste the Difference Brie aux Truffle (Christmas 2024_Final)

£6/300g
Available 20 November

Brie aux truffle with double cream and flavours of black truffle.

 

A Christmas Carol-mel & Brownie Cheesecake

Sainsbury's Taste the Difference Christmas Desserts (Christmas 2024_Final)

£14/780g
Available 20 December

Belgian chocolate cheesecake with a high-wall dark chocolate biscuit base, fudgy chocolate brownies, and a silky salted caramel sauce. Topped with a dome of Belgian chocolate mousse and hand-finished with bronze-lustered chocolate curls.

 

Golden Forest

Sainsbury's Taste the Difference Christmas Desserts (Christmas 2024_Final)

£15/650g
Available 20 December

Belgian blonde chocolate mousse, white chocolate-coated shortcake biscuit balls, and a hidden centre of silky ginger-spiced caramel sauce.

 

White Forest Ripple

Sainsbury's Taste the Difference Christmas Desserts (Christmas 2024_Final)

£20/770g
Available 20 December

A rippled take on a bûche de noël. Belgian white chocolate mousse with a hidden centre of cherry compote, served on a white chocolate and feuilletine base. Serves 10.

 

Chocolate & Hazelnut Pies

Sainsbury's Taste the Difference Chocolate & Hazelnut flavour profile (Stollen, Panettone & Pies) (Christmas 2024_Final)

£3/four-pack
Available 9 October

Shortcrust pastry, chocolate frangipane pies filled with gianduja chocolate sauce, and chopped hazelnuts, topped with a chocolate frangipane and sweet snow dusting.

 

Chocolate & Hazelnut Stollen Slices

Sainsbury's Taste the Difference Chocolate & Hazelnut flavour profile (Stollen, Panettone & Pies) (Christmas 2024_Final)

£4/six-pack
Available 6 November

Hazelnut chocolate marzipan, smooth gianduja paste, and dark chocolate in buttery, brandy-soaked stollen slices. 

 

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Panettone and tins

Classic Panettone

Sainsbury's Taste the Difference Panettones (Christmas 2024_Final)

£16.50/1kg or £3/100g
Available 9 October

Traditional Italian panettone with candied fruits and sultanas, hand-finished with whole almonds, crunchy sugar nibs, and a hazelnut glaze. Comes in decorative red and gold tin and also available in mini size.

 

Chocolate & Salted Hazelnut Panettone

Sainsbury's Taste the Difference Chocolate & Hazelnut flavour profile (Stollen, Panettone & Pies) (Christmas 2024_Final)

£10.50/750g
Available 9 October

Buttery panettone with a smooth chocolate and hazelnut sauce, dark chocolate chips and coated with dark chocolate. With crunchy hazelnut pieces and cocoa crumble. Wrapped in a festive gift box tied with purple ribbon.

 

By Sainsbury’s Chocolate Present Biscuits Christmas Tree Tin

by Sainsbury’s Chocolate Biscuit Christmas Tree Tin (Christmas 2024_Final)

£5/200g
Available 14 October

Decorative Christmas tree tin filled with present-shaped chocolate biscuits. 

 

Alcohol:

Discovery Collection

Sainsbury's Taste the Difference Discovery Collection Wines (Christmas 2024_Final)

Available 29 September

Loin de L’oeil
£14/75cl

Loin de L’oeil indigenous grape variety from the Gaillac region of southwest France. Fruity and fragrant white wine with flavours of ripe peach and apricot. Well-balanced with low acidity, perfect for accompanying fish dishes.

Discovery Collection Castelão
£8/75cl

Portuguese red with strawberry, plum, and blackberry flavours. Liquorice-spiced oak notes and smooth tannins, a perfect pairing for beef and vegetable dishes.

Bergerac Rouge
£11/75cl

From the Dordogne Valley, red wine with flavours of ripe red and black fruit, and toasted oak notes. Full-bodied with a soft finish, pairing perfectly with roasted red meat dishes.

 

Christmas Prosecco Rosé

Sainsbury's Taste the Difference Christmas Prosecco Rose (Christmas 2024_Final)

£12/75cl
Available 29 September

Pink Prosecco Rosé with fruity notes of white peach, wild strawberry, and zesty citrus fruit. Well-balanced acidity and bubbles.

 

Christmas liqueurs

Sainsbury's Taste the Difference Liqueurs (Sticky Toffee, Tiramisu & Berry Compote) (Christmas 2024_Final)

£15/50cl
Available 15 September

Tiramisu Rum Liqueur

Caribbean rum, chocolate, and coffee-flavoured tiramisu liqueur. Pour over ice or as the base of a Tiramisu Espresso Martini.

Berry Compote Gin Liqueur

Winter fruit liqueur made with a blend of morello cherries, Scottish raspberries, blackberries and elderberries, muddled together with gin. Serve on its own, add to cocktails, or pour over warmed winter berries.

Sticky Toffee Rum Liqueur

Caribbean rum and toffee liqueur. Serve over ice or add to coffees and ice creams.