Sainsbury’s is to expand its ready meal offering with a leap into pan-Asian cuisine, looking to tempt consumers with restaurant-style flavours.
The new lineup is in response to the evolving tastes of its customer base, with Japanese, Korean and Thai among the fastest-growing cuisines in the UK according to the retailer, which cited recent data from Google.
“Our new range of meals are inspired by some of the bold and vibrant flavours you’d expect in popular Japanese, Indonesian, Korean and Thai dishes, so our customers can easily enjoy the foods they want more of, without the expense of travelling or hassle of scratch cooking,” says Sainsbury’s product developer Katy Winterbottom.
From beef bibimbap to gochujang chicken, the range is available now in stores and online, with mains priced at £4 and sides £2.50
Mains
Chicken Pad Thai Noodles
£4
Rice noodles with chargrilled chicken breast in a sweet and tangy tamarind, lime and galangal sauce.
Beef Bibimbap
£4
Marinated beef slices with kimchi-style cabbage and soy roasted shiitake mushrooms on sushi rice.
Nasi Goreng
£4
Indonesian-style savoury chicken and egg fried rice in a garlic and chilli sauce with chargrilled vegetables.
Sticky Chilli Chicken Rice Bowl
£4
Chargrilled chicken breast with a sticky chilli, garlic and ginger sauce and mixed vegetables on sushi rice.
Teriyaki Chicken Donburi
£4
Chargrilled chicken breast with a sticky Japanese-style teriyaki sauce topped with edamame beans on sushi rice.
Chicken Yaki Udon Noodles
£4
Japanese-style udon noodles coated in soy and ginger sauce with mixed vegetables and chargrilled chicken.
Spicy Gochujang Style Chicken Rice Bowl
£4
Chargrilled chicken breast with a Korean-style sweet and sour sauce, pickled radish and mixed vegetables on sushi rice.
Read more: Sainsbury’s challenges shoppers to taste the rainbow in new ready meal range
Sides
Chilli Fried Chicken
£2.50
Chicken breast fillets marinated with garlic and chilli in a crispy coating.
Edamame Beans
£2.50
Edamame beans with a garlic and chilli salt.
Fried Gyoza Selection
£2.50
Three prawn and three vegetable gyozas.
Crispy Panko Prawns
£2.50
Crispy panko prawns with furikake and toasted sesame seeds.
Teriyaki Vegetable Bao Buns
£2.50
Steamed bao buns filled with teriyaki vegetables and vermicelli noodles.
Dip Selection
£2.50
A trio of miso mayo, Japanese-style ketchup and gochujang-style dip.
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