Sainsbury’s is manifesting summer, launching a new Taste the Difference range that doubles down on smoke, spice and burgers and BBQ. The collection covers from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down.
World food fusion continues to drive flavour trends, with products tapping into Middle Eastern, South Asian and Latin American influences - from zhoug-dressed wings to chorizo with Pedro Ximenez sherry glaze. “People are becoming much more adventurous by introducing new and exciting flavours from all over the world to their barbecues,” says Polly Davies, head of category at Florette UK
And there’s no shortage of meat in this launch with new waygu burgers, butter chicken kebabs and hot honey pork belly slices on offer, the retailer is going big on barbecue. It follows last year’s report by Florette that shows the old stereotypes of men being the kings of the grill seem to be true. The report shows men do the grilling at nearly two-thirds (62%) of barbecues – making bold Sainsbury’s new centrepieces like dino ribs and pork platters a savvy move for capturing grill-minded male shoppers.
“Developed to transform very summer gathering into a culinary adventure, the range includes 30 new products, featuring rich and diverse flavours of the Mediterranean and global cuisines,” says Claire Hughes, director of own brand product innovation at Sainsbury’s as she invites shoppers to “picture yourself savouring the flavours of a Spanish sunset dinner, relishing coastal dining, or hosting an al fresco picnic.”
The new sharing plates range will be available on a three for £8 deli deal with Nectar Prices. See what’s new for the new season below
Sharing plates - Meat:
Slow Cooked Pork Belly with Mojo Rojo Style Sauce
£4.50/200g
Available now
Succulent slow-cooked pork belly, cooked over four hours with a paprika and oak smoked sea salt, finished with a tangy mojo rojo sauce.
Lamb Kibbeh with Tangy Pomegranate Drizzle
£4.50/250g
Available now
Lamb kibbeh enriched with bulgur wheat, onions and pine nuts, topped with a pomegranate drizzle.
Chicken Wings with Herby Green Zhoug Dressing
£4.50/300g
Available now
Middle Eastern inspired chicken wings marinated in garlic, lemon, and herbs, and served with a fiery Zhoug dressing.
Chorizo with Pedro Ximenez Sherry Glaze
£4.50/230g
Available now
Sweet and smoky chorizo sausages, glazed with Pedro Ximenez sherry.
Spanish Jamón Croquetas with Aioli & Pecorino
£4.50/200g
Available now
Spanish jamón croquetas, made with Iberian ham and a creamy bechamel sauce, garnished with aioli and pecorino.
Patatas Carbonara
£4.50/290g
Available now
Lightly battered potatoes, Serrano ham and a bechamel sauce with mature cheddar and pecorino.
Bolognese Arancini with Rich Tomato Sauce
£4.50/210g
Available now
Crispy risotto balls and a beef Bolognese ragu, served with a rich pomodoro sauce.
Sharing plates - Fish:
King Prawn Pil Pil
£4.50/150g
Available now
Butterflied prawns in smoky paprika and garlic oil.
Mussels in a Chilli and Garlic Sauce
£4.50/150g
Available now
Cooked mussels in a zesty garlic and chilli dressing, finished with fresh parsley.
King Prawns Sunblush Tomatoes & Pesto
£4.50/150g
Available now
Cooked, peeled prawns, tomatoes and basil pesto.
Marinated Squid with Garlic Aioli
£4.50/135g
Available now
Squid rings, lightly seasoned with salt and pepper paired with a rich garlic aioli.
Read more:
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Sausages, salads and the Great British BBQ gender divide: 10 charts that explain UK attitudes to barbecues
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The summer pig-out: trends in barbecue 2025
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Highlights from M&S Food’s revamped slow cooked meat range
Sharing plates - Vegetarian:
Creamy Labneh with Tomatoes & Harissa Oil
£3.50/200g
Available now
Creamy dip combines smooth Greek strained yogurt, with rich confit of tomatoes infused with zesty lemon and fresh parsley.
Roasted Aubergine Caponata with Olives & Capers
£3.50/170g
Available now
Smoky aubergine, with zesty olives and capers. Enjoy with crusty bread and parsley.
Spanish Mushroom Croquetas with Aioli & Pecorino
£4.50/200g
Available now
Spanish mushroom croquetas made with mixed mushrooms and a creamy bechamel sauce.
Loaded Houmous with Crumbled Falafel
£3.50/280g
Available now
Mediterranean velvety houmous with crumbled falafel, topped with a sweet and spicy bell pepper sauce. Serve alongside flatbreads or pitta.
Fruity Grain Salad
£3.50/220g
Available now
A salad with pearl barley, quinoa, cranberries and jumbo flame raisins.
Ancho Chilli Potatoes with Garlic Sauce
£3.50/300g
Available now
Smoky sweet ancho chilli potatoes, roasted and drizzled with a creamy garlic sauce.
BBQ Smokehouse:
Hickory Smoked Dino Beef Ribs
£19/1.49kg
Available from 30 April
Hickory Smoked Dino Beef Ribs, coated in a warm paprika rub, smoked with hickory wood chips and slow-cooked for six hours. Smothered in a smoke house barbecue glaze and served with a fiery pepper sauce.
Apple Wood Smoked BBQ Pork Sharing Platter
£17/1.55kg
Available from 30 April
Apple Wood Smoked Platter inspired by the grilling styles of Tennessee, Kansas City and Carolina. Includes pulled pork, riblets, belly bites and smoked sausages.
Hot Honey Pork Belly Slices
£5.50/490g
Available from 30 April
Succulent belly slices rubbed with smoked paprika and chipotle chilli and glazed with wildflower honey, habanero chilli and lime.
Mighty Mexican Chicken Kebab
£6.50/600g
Available from 30 April
Tender chicken chunks marinated in chilli and lime, coated in a crunchy crumb and oven-roasted to a golden finish. Drizzle with fiery chipotle and red pepper sauce .
Indian Butter Chicken Kebab
£7/700g
Available from 30 April
Succulent chicken thigh fillets marinated in spices, roasted and smothered in smoked butter. Finished with a creamy butter curry sauce.
Whipped Feta
£4/175g
Available from 30 April
Made with authentic Greek feta and yogurt.
Corn & Jalapeno Flatbreads (Ve)
£1.80/four-pack
Available from 23 April
Inspired by South American arepa, these flame-baked flatbreads are packed with green jalapeno chillies. Try topping with guacamole and fresh coriander or braised beef, chilli sauce and pickled red onion.
Dry Aged Aberdeen Angus Burger
£4/340g
Available now
Made from 14 day dry-aged beef rib and rump, coarsely minced and superbly seasoned. Top it off with the new Korean Cheese Melts and a dollop of smoky BBQ Onion Jam.
Wagyu Burger
£4.50/340g
Available from 30 April
Made with 94% Wagyu beef and enriched with bone marrow stock. Pair with the new Spicy Truffle Aioli.
Everything Seasoning Brioche Bun (V)
£1.50/four-pack
Available from 23 April
The Everything Seasoning Brioche Bun, with a blend of poppy seeds, salt, garlic and onion.
Food-to-go:
Mexican Chipotle Sweet Potato Salad (Ve)
£4.50/175g
Available from 28 April
Roasted sweet potatoes in a smoky chipotle dressing.
Grazing Platter
£4.25/135g
Available from 28 April
Limited-edition Grazing Platter with sun-dried tomatoes, Nocellara olives and spicy Sarta chorizo.
Nduja Chicken Caesar Wrap
£4.25/205g
Available from 28 April
A twist on the classic Caesar wrap, filled with smoked chicken and spicy nduja sausage.
Desserts:
Passionfruit, Raspberry & Pistachio Pavlova
£7.50/460g
Available now
Meringue coated with passionfruit cream, juicy raspberries and nutty crunchy pistachios.
Coffee & Mascarpone Tart
£5/444g
Available from 30 April
Coffee-infused mascarpone with a crisp buttery base, topped with a chocolate cocoa dusting.
Cocktails:
Peach Spritz / Orange Spritz
£6.50/75cl
Available now
Sparkling wine blended with natural flavourings. Available in Peach or Orange flavouring. It’s a burst of citrussy sunshine that will brighten up any summer event. Serve chilled over ice with orange slices and mint.
Summer Gins
£21/70cl
Available now
Three new gin SKUs are hitting shelves, comprising London Dry Gin and two new infused gins in Scottish Raspberry & Rhubarb and Corsican Lemon & Elderflower flavours.
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