Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation. Among its new offerings are eggs inspired by its popular Pretzel & Sea Salt and Raisin & Biscuit chocolate bars, reflecting a growing demand for combination flavours.
That’s further reflected in new flavours of hot cross buns, including Rhubarb & Custard and Lemon & Blueberry.
The supermarket is also expanding its Finest and Free From ranges with new additions to create a broader breadth of products for consumers to choose from.
With Easter falling late in April this year – the latest since 2019 – retailers like Tesco have a longer window to drive sales.
The focus on flavour innovation and premiumisation comes as value continues to shape shopper behaviour.
According to Kantar, 45.2% of Easter confectionery sales last year were made on deal, up from 37% in 2023, as rising cocoa prices pushed consumers to seek promotions.
Hot Cross Buns
Finest Lemon & Blueberry Hot Cross Buns
£1.80/four-pack
Fruity hot cross buns made with blueberries, currants and lemon peel.
Finest Rhubarb & Custard Hot Cross Buns
£1.80/four-pack
Rhubarb & custard hot cross buns made from a sweetened dough with rhubarb purée, dried cream, freeze-dried rhubarb and vanilla flavouring with sultanas.
@beccaeatseverything Replying to @Caitlin will cheese make it to the top spot for the 2nd year in a row?!! #foodreview #foodcritic #ukfood #hotcrossbuns #tesco #foodhaul #easterhaul ♬ original sound - Beccaeatseverything
Easter Eggs & Chocolate
Finest Côte d’Ivoire 48% Dark Milk Chocolate Egg
£12/228g
£10 Clubcard Price
Decorated milk chocolate hollow egg made with more sustainably sourced cocoa.
Finest Côte d’Ivoire 47% Orange Dark Chocolate Egg
£12/228g
£10 Clubcard Price
Decorated dark chocolate with orange hollow egg. Made with sustainably sourced cocoa.
Pretzel & Sea Salt Milk Chocolate Egg
£10/280g
£8 Clubcard Price
Hollow milk chocolate egg with pretzel pieces and sea salt.
Raisin & Biscuit Milk Chocolate Egg
£10/280g
£8 Clubcard Price
Hollow milk chocolate egg with raisins and biscuit pieces.
Allergen-free
Free From Raspberry Crisp Egg
£4.95/180g
A smooth chocolate shell packed with crisp, freeze-dried raspberries for a burst of fruity flavor.
Free From Caramel Crunch Egg with Sea Salt
£4.95/180g
A smooth chocolate shell filled with crunchy honeycomb pieces, caramel flakes, rice biscuit balls, and sea salt.
Free From Cluckie The Chick
£4.95/100g
Strawberry flavour white chocolate hollow made with inulin, maltodextrin and maize flour.
Free From Mini White Choc Spring Eggs
£1.50/50g
White chocolate egg shapes decorated with bunnies, chicks and bows.
Free From Mini Choc Spring Eggs
£1.50/50g
Milk chocolate egg shapes decorated with bunnies, chicks and bows.
Sweet treats
Finest All Butter Simnel Cake
£12/850g
This all butter fruit cake is crafted with sultanas, raisins, and glacé cherries, with helpings of orange zest and lemon peel adding a zesty edge around layered marzipan. Finished with hand-decorated balls of lightly toasted marzipan.
Chocolate Cake Cubes
£6/six-pack
Cubes of chocolate sponge cake filled with chocolate flavour buttercream, covered with milk chocolate and topped with edible decoration.
Finest St Clements Panettone
£12.50/500g
£10 Clubcard Price
Traditionally a Christmas dish, Tesco aims to bring its popularity to the Easter season. Spiced Italian cake with candied orange and lemon peel, an orange flavour filling and a sachet of icing sugar. This soft and sweet panettone is studded with Italian candied orange peel and lemon peel, with a hint of mixed spice and a sweet and fruity orange filling encompassing the traditional flavours of St Clements.
Lemon & Blueberry Floral Wreath Cheesecake
£7/545g
£6 Clubcard Price
Baked lemon and blueberry cheesecake on a digestive biscuit base topped with white chocolate mousse, coloured curl and flower cocoa confectionery decorations, finished with a sweet dusting.
Cheesecake Carrots
£3.50/180g
£2.95 Clubcard Price
Baked chocolate and orange cheesecake on a cocoa biscuit base, finished with green-coloured white chocolate ganache.
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