Microwaveable burger brand Rustlers continues to gain a solid following

rustlers

Last year’s ranking: 112

Sales: £89.6m (+5.5%)

Microwaveable burger brand Rustlers continues to gain a solid following. Improved packaging and the launch of Rustlers Gourmet Burgers are credited with improving perception, while its tongue-in-cheek ‘What A Time To Be Alive’ advertising has won the brand new fans. Rustlers says it has attracted the equivalent of 160,000 new customers in the past year and hopes the launch of its All Day Breakfast Sausage Muffin in April will help retailers take the fight to fast food restaurants in the battle for breakfast spend.

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