The £22.9m in Andrex sales that have been flushed down the pan represent the seventh largest loss in this year’s list

andrex

Last year’s ranking: 15

Sales: £337.7m (-6.3%)

The £22.9m in Andrex sales that have been flushed down the pan represent the seventh-largest loss in this year’s list. Chief among Britain’s biggest loo roll brand’s woes is the increasing emphasis the supers are putting on own label, as a way of stemming losses to the ­discounters and online channels. Andrex’s decline is not through want of trying, though. The brand has launched three extensions to its Washlets range of moist toilet wipes and rebranded its core lines as Classic Clean.

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